Social media tips week: Get online

This week we will publish a social media tip each day to assist you in developing a more focused strategy for your business using low cost ideas that work.Today’s strategy is simple: get online. So many of our clients have not yet gotten themselves or their business online. Here is a short list of must haves for any small business owner and their business:

Get a personal FaceBook profile Click here

Get and complete a LinkedIn profile Click here

Register your company domain name: Click here

Put up a website and a blog for your business Click here

Register a FaceBook Business Page, set this up with a logo, header banner and business info Click here

Register a business Twitter account, add your business info and a logoClick here

Get a business Gmail account. This is not for receiving mail but gives you access to all the Google tools and platforms though a single access point, more on this later in the week Click here

Register a Youtube account and set it up with a channel banner and info Click here

Enough now? These will form the basics for what we will share later this week. These we see as the essential requirements to start getting your business and personal profile out into the web and to attract new customers.

By |2016-11-01T10:20:33+02:00July 7th, 2014|Business Resources, Entrepreneurship, Social Media|0 Comments

Thunderclap creating a storm in Social Media

What if you had an idea? What if the idea was so good that you just had to share it with everyone, not just everyone you know but everyone everyone?

Problem: Your social network is just 0.000001% of the everyone who needs to hear what you have to say.

Solution: Thunderclap: a very awesome platform that gives voice and penetration to causes, messages and new innovation. This is just simple maths of exponential marketing and explosive messaging.

Need to know more: check out the video, it explains it far better than we could.

By |2016-11-01T10:20:33+02:00July 4th, 2014|Business Resources, Entrepreneurship, Social Media|0 Comments

Compete in the ‘Olympics’ for startups

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Are you a startup looking for funding? Do you want to compete against the world’s best start-ups and stand a chance of securing up to €1 000 000 (R 15 000 000.00) in investments into your start-up business?

Interested yet?
Get in the Ring: The Investment Battle is a worldwide competition for the most promising start-ups to secure their investment of up to €1,000,000. The competition is selected by the Kauffman Foundation as one of the ten featured events of the Global Entrepreneurship Week. In 2014 this competition will be organized in over 50 countries with over 2,000 participating start-ups. Through 50 National Finals, 8 Regional Finals 8 start-ups will be selected for the International Final which will take place on the 21st of November in Rotterdam, the Netherlands.

This year, Get in the Ring (GITR) will be hosted in South Africa for the very first time. The hosts of the South African National Final event of GITR will be Silicon Cape in partnership with the bhive EDC an initiative of the Faculty of Economic Sciences & IT on the North-West University Vaal Triangle Campus and Silicon Cape.  Find out more

 

By |2016-11-01T10:20:34+02:00June 20th, 2014|Business Resources, EI Clients, Entrepreneurship|0 Comments

What if Entrepreneurs played in a World Cup

If we had a world cup for Entrepreneurs, what would it look like? Would we get a bunch of high tech graduates from MIT, Yale or Oxford all showing off their new mobile apps or flying quadchoppers with micro spy equipment? Or would be see a bunch of people in white coats with microscope slides detailing the latest in GMO foods or grow-in-a-lab babies? Or the latest in financial investment schemes where your $1 could be turned into $5 by the end of the week.

Where would Africa feature? Would any of our team make the grade to play in the finals? Would the people who are faced with a daily experience of having to fix things themselves, using only what they have, some innovation and imagination, make the team?

Entrepreneurship in Africa is not on the big stage. Yes, we have our handful of inventions, but we can’t yet compete with the big innovation hubs at the business schools. Most Entrepreneurs in Africa operate as survivalists not finalists. Each day is a battle fought against red tape, government corruption, poor laws, uncooperative banks and non-paying customers. This daily battle just to keep your business open for another day is sometimes the only goal that entrepreneurs have.

This compared to the incubators, schools and Angel funds that offer fast tracking of any viable idea through the stages of development to sustainability, partnered with experienced coaches, professors and investors. Raising money for ideas seems to be a bit easier elsewhere in the world, than here in Africa.

I can count on my hand the number of high quality investments made to entrepreneurs here in South Africa. Some of these will never make it to IPO. We just do not have the foundation and backing of solid organisations or governments willing to put money and effort into the right people with ideas. Money and effort is always directed at political gain targets, trying to buy votes rather than sustainable job creation.

If we showed up at the Entrepreneurs World Cup, we would win first prize for innovative ideas and survival creativity, but be knocked out in the first round for lack of support, poor coaching and not enough funds to buy team jerseys.

Sad but true.

By |2016-11-01T10:20:34+02:00June 18th, 2014|Business Resources, Entrepreneurship|0 Comments

A Zanzibar Entrepreneur.

On our recent trip to Zanzibar we were met at the airport with a sign waving driver. He introduced himself as Abdul. Full name Abdul-Rahman Kesi Ali. Husband of two wives, father of 4 children, his youngest only a week old.

Abdul entertained and educated us about his country on the way to our resort and on many other tours we took during our stay. Abdul loves his country but has realized that the false promises of government and friends are as temporary as the high tide on the coast.

He has taken his future into his own hands and has developed a multi income stream business for himself that is destined to secure a solid financial balance for him and his family.

With unemployment around 65%, secure jobs are scarce. Abdul owns his own vehicle and runs a taxi and tour guide service during the day. Both his wives work and the kids are looked after by grandparents when moms are not around.

Abdul also imports and sells second hand cars from UAE direct from Dubai. The cars come in containers via ship. This is not an uncommon form of income, but he has worked out that filling up all the space within and around each car with cement, mattresses, tiles and appliances boosts his income profit 10 fold for each import.

His youngest wife is also learning to drive and will soon be able to double up as a second tour guide to fill her spare time after work and weekends.

We chatted to Abdul about business strategy and plans for his future was came to an agreement to trade some solid business coaching for a bag of sweet mangos and a free trip to the slave caves. Not a bad trade from our part. If we only had more people like Abdul in Africa we would begin to see a lot more financial control back in the hands of the citizens and away from government and corrupt officials.

By |2014-06-11T11:20:09+02:00June 11th, 2014|Business Resources, Entrepreneurship, Leadership|0 Comments

Entrepreneurial lessons from Zanzibar part 1

Having recently visited Zanzibar, Tanzania for my honeymoon, I was struck at how different it must be to run a business on an island in an African state. Here is part 1 of my observations:

There is a huge copycat mindset in Africa when it comes to small business. If one person starts a business and is perceived to be doing well, others copy them to the letter and open their shop right next door. We observed this a lot in Zanzibar with up to 6 shoe repair shops all next to each other in the main road. Similarly in other areas are car repair shops, bed shops and second hand appliance shops all huddled together in the same street. If you need to be the same as others, then at least move your business to another part of town where you can find customers at their place of need rather than expect them to come to you and then compete with other similar businesses.

The concept of Niche is just not heard of. All businesses are the same, the signage, the layout and content of their shops. From small street vendors to larger store in Stone Town, they seem to be made in a franchise environment. By simply changing the way you do business to be different, you begin to attract a different type of customer and begin to carve out a niche for your business, this lessons the stress of fighting for the ‘share of wallet’ that copy-cat businesses do.

The idea of bartering in an age old trade mark of Africa: People just love to barter and haggle about price and quality. I have observed this to be a national past time in Holland, but it becomes a survival technique in Africa. The only problem is that they need to barter and haggle across many different language and currency barriers. Keeping the different conversion rates in your head as both business owner and customer is often just too taxing to conclude a sale and the customer walks away. The need for a fixed displayed price in both local currency and USD would make it an easier transaction. Shops that do this, rarely need sales people, the products speak for themselves and the price is what it is. As soon as you discount your price, you are actually displaying a lack of confidence in your product.

By |2016-11-01T10:20:34+02:00June 6th, 2014|Business Resources, Entrepreneurship|0 Comments

The 5 C’s of Entrepreneurship part 5 – Confidence

Fear of failure, fear of friends and fear of success are common in our excuses to perform. We duck and dive and delay the inevitable day when we have to step out into the spotlight and announce to the world that we are either a success or just an average person who will never amount to anything.

The opposite of fear is confidence. This comes from a number of habits that we instill in our business leaders. Some of these are easy to define and practice. Issues such as the removal of clutter from our daily lives. Finding focus on our purpose. Understanding who, what and why we are. And to top it all practice. Creating a number of daily habits that include practicing for what lies ahead will overcome the fear and replace it with confidence. Even if you are unsure what to say or do, to do it with confidence will swing the odds of success in your favour. Learn to stand tall and build your self image around a positive attitude and confident mindset.

In my books confidence starts in the brain and moves to the heart and from there to the very tips of your being. Make no mistake that this is easily toppled, so a daily adjustment is required to get and keep it in shape and ready to face the world. Confidence results in attempt, and attempt results in success. Remember that you will miss every shot you do not take.

By |2016-11-01T10:20:35+02:00May 30th, 2014|Business Resources, EI Clients, Entrepreneurship|0 Comments

The 5 C’s of Entrepreneurship part 4 – Cooperation

Imagine that you run an illegal business and drive an unroadworthy car and employ illegal staff. Now imagine how much energy you need to consume each day to make sure you are not caught or found out. In fact this is the normal status quo of most small business owners in South Africa. How do you feel when a police car drives up behind you, or you get a call from the SARS or Labour offices. What is your initial emotion? Fear, hesitancy or panic?

How much of your business dealings are not up to scratch when it comes to regulation compliance and legislation. I am not talking about dealing in drugs or underage girls imported from some country, but in every day stuff like tax, labour, finance, banking, fair trade, paying accounts, dealing with customers, honest marketing. To Cooperate with the governing bodies and get your business complaint has to be one of the most relaxed positions we can achieve. I just love the time of month when I pay all the accounts and look at the empty in tray, it gives me a sense of achievement and confidence. And when the phone rings, I can answer it with confidence that whoever is looking for me it is not about some bad debt or pending audit. Build your business and future with an attitude of cooperation and it will be a smoother ride.

By |2014-05-28T10:37:37+02:00May 28th, 2014|Business Resources, Entrepreneurship, Leadership|0 Comments

The 5 C’s of Entrepreneurship part 3 – Collaboration.

It was not that long ago when I still believed, like so many men that if things had to be done right, it was up to me and me alone to get it done. No one else could possibly know what I needed done and it was too much hassle to try explaining it to them. And even if I could, they would stuff it up; so alone I traveled, doing everything myself. Guess what, it all came tumbling down around me.

As entrepreneurs we cannot afford to work alone. It is only through the power of collaboration and leverage that our ideas and businesses will flourish. We instill a habit in our clients of not to do the things they cannot do. To carry around a Do Not Do list is as important as the To Do list. Whenever you do something that you do not do well, it just makes you look stupid and incompetent. So why do it? Learning to build a team through collaboration, allowing others to do what they do well and finding your sweet spot is essential to the progress of both you and your business.

Take time today to list the things you do that either you are not competent at or that make you emotionally unhappy and find others to do these tasks. You will be amazed at how others just love to do the things on this list, for them it is their sweet spot. When you light another candle with yours, it does not make your flame half the size, it just makes the room twice as bright.

By |2016-11-01T10:20:35+02:00May 26th, 2014|Business Resources, Entrepreneurship|0 Comments

The 5 C’s of Entrepreneurship part 2 – Convergence.

Not being prepared for an opportunity as a business owner has to be one of the major sins of entrepreneurship. Yet every time I go to a networking meeting or conference I find people who have not got business cards, flyers or even their contact detail on them. When asked to introduce themselves they Basically ummm and ahhh their way through a bunch of made up facts that tell us nothing more than this guy is just not prepared and not able to promote his business at all.

Other people I chat to who are looking for opportunities seem to have this sit back and wait philosophy. They want to wait for something to come along and present itself to their office door. As if the approved tender is being hand delivered to them even when they did not bother to put in an application. The same goes for people looking for jobs, each week I chat to a group of people who insist that just reading the day old Cape Times job column will be enough to secure employment.

Convergence of opportunity is a short time based window that comes and goes and often never repeats itself. Becoming and being a successful entrepreneur is being able to appear always on always ready for any opportunity that may present itself, no matter how short this window remains open. Always have at least 3 elevator pitches rehearsed and ready to go. Always carry business cards or brochures. Have your web and social media sites ready and waiting with auto responders and active landing pages. Your cell and land line answering messages should encourage dialogue and represent you and your brand when you do not answer. Opportunity is lost when not prepared overrides convergence. Where are you?

By |2014-05-23T11:27:05+02:00May 23rd, 2014|Business Resources, Entrepreneurship|0 Comments
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