What does the shape of your logo say about your brand?

We all know that a logo is the trademark that represents and identifies your brand.  It is probably the first thing your customers think of when it comes to identifying your brand. Logo design is a true art – from the colour to shape. A good logo should stir up some emotions in a client. It should infer particular qualities about your brand. Shapes

Now let’s look at the shape of your logo, what does it say about your brand? Straight lines, circles, curves, triangles, squares, all imply different meanings.

Circles, rings & ovals – circles have an implication of community, unity, friendship, relationship, a sense of belonging. Rings give an implication of marriage and partnership.

Triangles & squares – mean stability and can also be used to imply balance.

Lines – Vertical lines are associated with masculinity and strength. While horizontal lines suggest community, tranquillity and calm.

Rounded letters, jagged and angular typefaces – give a dynamic, soft and youthful appeal.

By |2016-11-01T10:20:21+02:00September 17th, 2015|General|0 Comments

How fonts affect your brand.

FontsDid you ever think that choosing a font for your brand could be of such huge importance?

Well, just like colour, the type of font you use on your brand says a lot about it.

Font selection plays an important role in sending the right message in a brand or logo design. It is for this very reason important to invest a lot in selecting an appropriate font when designing a logo.

Your logo, right from the font, the colour and shape, should provide an immediate sense of what your company is all about.

When selecting a font, ensure that all parties working with that brand adhere to predefined standards and styling conventions of your brand. If the logo design has a mismatching font, then it is a disaster.

Different fonts work best for different businesses, because every company is unique. For example, a logo for a legal firm, which should convey honorability, strength and justice, might best be represented in a bold, straightforward font free of flourish, whereas a candy shop might opt for a spontaneous font that communicates youth, sweetness and fun. Similarly, an art store can’t have a quiet and boring font.

Each brand stands for something unique. It has its own personality. A font has the ability to deliver the brand identity beyond the literal sense.

Here is three things to look at when selecting a font:

Legibility – Any text information presented should be easy to read. A font that is too difficult to grasp can make your logo less legible. The right font can deliver the message with clarity.

Originality – Originality in your logo is very important. Choosing an overused font style will make your logo look repetitive and therefore it will lack the uniqueness in it.

Flexibility – Your font should look good on all the channels it is used. It should look good both on paper and a computer screen. It should be recognisable in any type of print medium.

Fonts really do matter; they can influence the persuasion and perception of a customer or client.

By |2016-11-01T10:20:21+02:00September 10th, 2015|General|0 Comments

Designing a logo for your brand – The importance of colour.

ColorWheel1Did you know that a brand’s logo is its most important design element? Yes, it is, because it is the visual representation of the company and its values.

When creating a logo, it is important to look at things like font, spacing between letters, shape and most importantly COLOUR.

Research shows that people make subconscious judgments about a product, person or environment within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on colour alone. This means that your logo could make or break a consumer’s decision to become a customer or client.

Now, let’s look at the hidden meaning of the different colours that we see every day and see whether your logo is conveying the message you want it to convey:

  1. Orange – Playful, excitement, warmth, creativity.

An orange logo sends the message that your company is friendly and cheerful.


  1. Red – Powerful, passionate, confident, energetic.

A red logo shows that your brand is powerful and high-energy. If your company is a restaurant, red is a wise choice. It’s been proven to increase appetite, which is ideal for a business that is trying to encourage food purchases.


  1. Yellow – fun, happiness, optimistic, cautious.

A yellow logo shows the friendliness and the positivity of your company. It can grab the attention of  a window shopper and convey a sense of happiness.


  1. Blue – Secure, calm, honest, strong.

A blue logo shows that your brand is professional and logical, but not invasive. It can create a sense of security and trust in your company.


  1. Green – Youthful, earthly, healthy, freshness.

Green represents growth. It provokes feelings of relaxation and healing. It is popular with companies that strive for ethical practices.


  1. Black – Elegant, sophisticated, seductive, seriousness.

Black is seen as a serious, no-frills colour, and can evoke a feeling of sophistication. Although it might look plain, it is often used for luxury products because of its sense of elegance and glamour.


  1. Purple – Luxurious, wise, royalty, wealth.

A purple logo shows that your brand is luxurious and imaginative. It can attract consumers who want to be seen as wealthy or wise, as well as ones who are inclined towards a feeling of magic.


  1. Multi-colour – Playful, bold, boundless, positive.

Multi colours represent power, diversity and fairness all in one. There are some very successful multi-coloured logos like Google, Windows and eBay.

By |2016-11-01T10:20:22+02:00September 3rd, 2015|Entrepreneurship|0 Comments
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