In this series, we are looking at the key words that define a successful sustainable business. The fifth word is Convergence. This is defined as: When a number of seemly random event come together to open up a window of opportunity. Now you may have picked up that this if word 5 in a series called 4 Key Words. I have added this word here because it is the collective word that binds all the 4 together. We can operate in business for years and focus on any of the 4 key words and never see any sort of growth or sustainability. It requires Convergence. This is also not something that you can make happen. Sure you can leverage opportunity and market events but true convergence is when things come together to create that golden window that we need to be ready for.
Being ready for convergence is like brushing your teach constantly all day just in case a pretty girl wants to kiss you, it can drive you insane. Or it can be just having that inner confidence in what you have done that will get you through the day. I have always been an advocate of planning for the un-planable. Being ready to seize the moment; then going out to look for those moments.
Be prepared with all that you may need to jump at an opportunity. Have the template of a proposal done, have marketing material, do the costings, have business cards on you at all times. Practice your unprepared speech, learn how to greet people in different cultures, keep a tie and jacket in your car, always fill up your car when it is ¾ empty, be prepared, success could be just around the corner.