I remember when YouTube first came out in February 2005. We were all amazed at the availability of 100s of online videos that you could watch on a bunch on subjects. I sat for hours going through the different categories and watching videos, albeit somewhat frustrating with the buffering that went on using my dial up service in the office.
Then it went crazy: from 100s to millions of videos and the world exploded with video services and a multitude of spinoffs from the YouTube model. But they held market share and were bought out by Google in November 2006 for $1.65 billion and video fast became the main player in online marketing.
I went out and bought a video camera, set up a home studio and began making videos. Over the next few years I made 100s of videos and learnt from other people and soon developed a knack for good, fast professional videos for the entrepreneurial market.
To date, we have over 15 online video based courses on 4 different platforms. We have created a vast number of videos for education, marketing, instructional and inspiration. We now have 2 cameras, a full set of lights and wireless sound in our own video studio.
I share this not to brag, but to inspire. If we can do this, so can anyone. It takes time to learn how to be in front and behind the camera and more time learning how to work the complex editing software but time is spent having fun and learning.
This week we will unpack some of the benefits of having videos for your business and how we have learnt to leverage YouTube as one of the most powerful online search tools and marketing platforms available to businesses.
Join us as we journey through some good, bad and ugly, but all inspirational videos and tips and tricks to build your business.
Register for the webinar on Wednesday here and read the other blogs during the week.