Most people do not consider using LinkedIn as a part of their monthly social media strategy. Once some details have been loaded, most profiles are just left to fend for themselves with little or no updates or posts.

In this 30-minute master class, we go through some of the critical functions and processes to turn your LinkedIn profile into an active marketing tool for both you and your business.

Here are some highlights, please also watch the attached video.

LinkedIn is a business and employment-oriented social networking service.

Your personal profile covers the following areas:

  •     Banner + Photo
  •     Overview – taken from your last job – update as required
  •     Summary – add pics and video
  •     Articles and Activity
  •     Experience
  •     Education
  •     Featured Skills & Endorsements
  •     Recommendations
  •     Accomplishments
  •     Interests

Each of these should be setup and then maintained and added to on a regular basis to keep them current and interesting.

Join Groups that are related to both your business sector and your customer, then connect with members of those groups.

When you accept invites from others, send them a message to connect with them and give them something to read, download or link to that may spark further conversation.

Ensure your website blogs are copied/linked to your LinkedIn profile that will create a regular input of articles.

Comment on other people’s articles and ask and answer questions on a regular cycle.

Watch the full video (33 min) for all the details of these points and some more helpful hints on how best to leverage LinkedIn.