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So far EM Solutions Marketing has created 118 blog entries.

Innovation Initiative Networking Event

Intellectual Property:  What you need to know about the law

The Cape Chamber of Commerce’ Innovation Initiative invites you to our first networking event for the year.

Are you aware that your intellectual capital could be your businesses’ single biggest asset?  Do you know the difference between a brand and a trademark?  Can you be sure that your business partners will not steal your business concepts when entering into negotiations?

Come along to this informative session with Roy Taberer of Taberer Attorneys, an expert on IP Law, to find out all you need to know about intellectual property law and how it impacts you in this knowledge-driven economy.


Wednesday, 13 February 2019VENUE:

Council Chamber
4th Floor, Cape Chamber of Commerce
33 Martin Hammerschlag Way
Foreshore, Cape Town
16:45 for 17:00-19:00COST P/P:
Members:  R 150
Non-Members:  R 250

•  Register now
021 402 4300
Linda Roopen

This event is not to be missed.
Light refreshments and drinks will be served.

By |2019-01-10T15:07:51+02:00January 11th, 2019|Innovation|0 Comments

Business Sprint 2018 – Year End Planning Master Class

My daughter came home the other day and asked me, “Dad, how do leaves come out of sticks?” The dry and not very attractive stick on a tree seems to magically produce a small green bud followed by lush green leaves that in turn produce feedback to and nourishment to the stick, branch and entire plant.

Good question. Very similar to “How do we get results out of dry business processes?”

To coach any tree into the required shape there is always pruning, feeding, tying up and throwing away required. How is your business doing? Need some pruning, feeding, tying up design and throwing away?

Year-End Planning? – Does planning not only happen at the beginning of the year and not now?

Taking time for a short strategic planning session at this time of year will set you and your business up for a huge strategic advantage for the coming year.

Join me for an online master class on all things business planning on Wednesday 28th November at 12:00

Bookings on Quicket at http://qkt.io/5JQvgk Investment just R150 per business.

By |2018-11-19T15:23:51+02:00November 19th, 2018|Entrepreneurship|0 Comments

NTT DATA to hold Open Innovation Contest 9.0 in search of new partners and businesses

NTT DATA Corporation (NTT DATA) will host its 9th Open Innovation Contest and is currently accepting applications through the contest’s official website: Regional contests will be held in 20 cities across 18 countries. Local ICT company Dimension Data will host the South African applications on 8 February 2019, in Cape Town, with the regional winners being invited to the Grand Finale in Tokyo in March of 2019.

Any start-up company is welcome to submit a proposal for a collaborative business with NTT DATA in fields such as Healthcare & Life Sciences / Finance, Insurance & Payments / Automotive & IoT / RPA & Back Office / Storefront & Digital Marketing / Data Distribution / Disruptive Social Innovation. NTT DATA welcomes business solutions, which are designed to achieve sustainable development goals.
The Grand Finale in Tokyo will be held in March 2019. NTT DATA will cover travel expenses for the presenter of each winner of a regional semi-final. The Grand Finale winner will receive a three-month in-kind contribution to support the development of their proposed new business.

Closing date for entries is November 16, 2018, 5 PM (JST) For more information and how to apply, please visit: http://oi.nttdata.com/en/contest/

By |2018-11-09T12:15:43+02:00November 12th, 2018|Entrepreneurship|0 Comments

Business Sprint 2018 – Branding

This week we unpacked some of the issues around our company branding from Purpose to Slogan and everything in between. Too often these things are just ignored or passed over for other more important items on our busy agendas as business owners.

Take a few minutes to watch this video and make some notes on what may need some attention for your brand before the end of 2018.


By |2018-11-09T09:29:39+02:00November 9th, 2018|Entrepreneurship, Year-end planning|1 Comment

Airbus to foster new aerospace business models with African startups

Airbus today announced the launch of its second edition of #Africa4Future, a joint accelerator program between Airbus’ global aerospace accelerator BizLab and Make-IT in Africa.

For this second edition, Airbus calls for African tech startups that are actively working on solutions related to unmanned logistics and remote sensing technology, including automation and drones, electrification, the blockchain, artificial intelligence, data analytics and material composites and manufacturing.

Startups can submit applications for the program, from today until 30th November 2018 via https://www.airbus-bizlab.com/africa4future. Following a review, ten applicants will be chosen to receive the opportunity to join #Africa4Future, a six-month acceleration program, starting on 7th January 2019.

By |2018-11-05T09:25:05+02:00November 5th, 2018|Entrepreneurship|0 Comments

Business Sprint 2018 – Marketing

This week we presented an inspiring talk on how to create a functional sales funnel and pipeline into your business that will feed constant customers and cash into your business.

The talk was graphically narrated by Colin Horner. Thanks, Colin for the pic.
Listen to the whole talk here:

Next week we bring our focus on Internal processes.

Join us on Wednesday at 12:00 Noon: https://zoom.us/j/723567165

By |2018-11-01T13:34:43+02:00November 1st, 2018|Marketing|0 Comments

Business Sprint 2018 – Staff

As a part of our final sprint for 2018, we are looking at 10 key areas of your business that could give you that added advantage in the final push before Christmas.

Last week we looked at staffing issues and we reviewed 7 R’s related to how we deal with staff. Here is a short summary:

1. Respect – always show respect to your staff by greeting them, listening to them and saying thank you at the end of each day.

2. Refine – Constant training and education is key to refining staff to fit into your changing business and to become effective for your vision.

3. Rejoice – learn to celebrate both success and failure and always learn from both.

4. Reward – Paying your staff and rewarding them with gratitude is key to retention and the longevity of your business.

5. Repair – always fix what is broke. Learning to understand your staff’s home, emotional and physical situations are key to helping to offer support and solutions to fix what may be wrong.

6. Renew – Change is constant, but often we stagnate in our own companies. Mix things up a bit and renew things in the office. You will see the results.

7. Rest – Take time off. Give staff leave and time off for their resting and rejuvenating. The investment in rest will be well rewarded.

This week we big our focus on Marketing and Branding as we unpack some interesting facts on what you can do this week to improve your market penetration and retention.

Join us on Wednesday at 12:00 Noon: https://zoom.us/j/723567165

By |2018-10-29T12:44:45+02:00October 29th, 2018|Year-end planning|0 Comments

Business Sprint 2018 – 4D Products

In our current series dedicated to sprinting to the close of 2018 and finishing strong, last week we unpacked the 4 Ds of Products. Here are they again for you:

Define your Products: Each of your product offerings should be well defined detailing amongst others the Features and the Benefits of that product. Knowing how to describe your product goes a long way to creating an effective sales funnel for the business.

Develop your Products: Your products should always be in development, but not ever changing. Getting feedback from your clients and customers and gathering information will give input into an agile approach to product development and improvements.

Data about your Products: Gathering data about each one of your products is key to understanding how they interact in the market. You need to know how well each product sells, to whom and when. Any type of data is important, collect, store and do analysis as often as you can.

Diversify your product: It is always important to look at other ways your product can bring you income. Too often products are created for a specific purpose and never looked at again for an alternative use of income generation.

Pause a little and relook at your products through each of the 4 lenses above and see what you can do to improve your business before the end of 2018.

This week we look at staffing issues through the R-Lense. Join us on Wednesday at 12:00 noon. https://zoom.us/j/723567165

By |2018-10-22T09:18:37+02:00October 22nd, 2018|Entrepreneurship|0 Comments

2018 Business Sprint: Business Compliance

Last week was the first in a series of 10 webinars that we are presenting on Wednesday’s at 12 Noon. Each one aims at tackling a specific area of your business that may need some attention before the end of the year.
Our first webinar addressed issues of compliance, regulation and legislation. We thought we would start off with a hard one, and based on the feedback we go, it hit a few nerves and open wounds. But this is what running a business is all about, sometimes it is fun, but other times we need to do what needs to be done. Once done, we can go back to having more fun.
If you missed it, you can watch it below, but do not miss this week Wednesday Weekly Webinar at 12 Noon as we address issues related to your products and services that may need some attention to finish the year off with a bang (in a good way)
The link to the webinar each week will be: https://zoom.us/j/723567165

By |2018-10-15T14:17:55+02:00October 15th, 2018|Entrepreneurship|0 Comments
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