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So far EM Solutions Marketing has created 118 blog entries.

The Cape Chamber’s Innovation Initiative – Networking event, 17 October 2018.

Come and join your fellow Chamber members at our monthly Innovation Initiative networking event with Judy Sandrock, Co-Founder of Xinabox Limited.

We will explore the world of electronics and rapid innovation techniques developed to assist inventors and students to develop prototypes of their electronic ideas in just a few minutes, using a newly developed product from Xinabox.

Xinabox designs develop and sell modular electronics for the Internet of Things (IoT) and STEM education markets in senior schools as well as universities.  Xinabox accelerates speed-to-market by creating scalable and upgradeable solutions.  Robust and cheap enough to be used as a final hardware product for small run projects.

This event is not to be missed.
Light refreshments will be served.

You can get all the details here or contact  Linda on 021 402 4300

By |2018-10-12T13:20:37+02:00October 12th, 2018|Entrepreneurship|0 Comments

2018 Business Sprint Webinars

There are just over 80 days left on the calendar for 2018.

It has been a year of water focus, mayor disputes, petrol price hikes.

Now we have rain, the winter cold has gone and the end of the year is just over the next hump. Shops already have Christmas puddings and decorations for sale. Yikes.

But the next few weeks could be the most important of your year. It is a time to focus and finish with a sprint, not a whimper. So why not create a sprint plan for your business to get you to the desired end point before you shut down for the holidays and enjoy a rest.

We have 10 working weeks left in the year. Each week we will focus on a different aspect of your business and help you focus and get things done. Each of these will be done via an online live webinar broadcast every Wednesday for the next 10 weeks, starting this week on 10th Oct at 12:00 Noon.

The topics we will cover, not necessarily in this order, are:

1. Business compliance

2. Products and services

3. Customers

4. Internal processes

5. Financial management

6. Marketing internal

7. Marketing external

8. Branding

9. Risk Register

10. Year-end tips

Join us each week from 12:00for a 45 minute live webinar as we unpack your business to help you stay in business and be ready for2019.

The link to the webinar each week will be: https://zoom.us/j/723567165

By |2018-10-08T16:27:33+02:00October 8th, 2018|90 Day Sprint, Entrepreneurship|0 Comments

Innovation vs Invention

What is the difference between an invention and an innovation? This is the topic of many discussions we seem to be having recently. Does it really matter? Do we need to clearly define these things to get our businesses re-geared for the future and more sustainable?

Well, yes and no. No, it does not matter for the business development side. It does not matter if you are just improving current things in your business (innovation) or creating something unique and new (invention). If it works in your business and makes you more money, then just do it.

But there is a little thing called IP. That Intellectual Property that you may be creating through either an invention or even through innovation. If you create a unique, new idea, design or formula or process: this could be seen as a new IP for your business. And if you have created IP, then you need to protect it from others and ensure that you add it to the balance sheet of assets for your business.

IP consists of a wide variety of things from a simple design to a global patent: each with a number of classes, sub-classes and classifications: each with its own registration process and associated costs. We understand some of this and work closely with people who live and breathe this stuff. So to make it all simple and easier for you, we have created an online assessment process that will help evaluate your IP and give you clear direction on where to proceed without having to have met with a legal team and breaking the bank on your first few visits.

This simple assessment is done and paid for online and in just a few days you will be presented with feedback and a consultation on the best way to move forward with the registration process of your ideas or inventions.

Check out the online process here

By |2018-08-23T11:55:02+02:00August 23rd, 2018|Innovation|0 Comments

August spotlight: Marriet

Marriet is a FlYght Coach, and is also a self-published author of the book and board game named “Ready, Steady, Fly!”. Marriet is a public speaker on the topic “Start to Finish” and the author of the “Plan to Action” and “FlYght Coach” Programmes.

Initially, Marriet struggled to find her own special place in life, with this she created intelligent tailored solutions and hopes to touch and encourage others to discover their own potential and to act on it. Her goal in life is to help people find their unique place and to implement their purpose in life. She believes everyone is unique and is capable of playing a role in society and the teams we operate in by bringing about their unique contribution in life.

Marriet is a multi-talented person who enjoys piecing life’s lessons together in a fun-filled manner. She shares her life experiences and feels it could change the way we think. She loves to encourage people based on her lessons learnt through her experiences of being torn apart.

In addition, Marriet is also an artist who enjoys arts, crafts, writing blogs and making music. She has published her own songs and paint on consignment. She also has a great passion for learning new things everyday.

By |2018-08-16T14:03:19+02:00August 16th, 2018|Entrepreneurship|0 Comments

How Do You Score out of 12?

Developing a principle-based business is easier on paper than it is in practice. Each and everyday business leaders will be challenged to push the boundaries on their principles, both personal and business. For some, this is not an issue, but for those of us who have clear and firm boundaries on how we wish to run things, it is a constant challenge.

In a recent workshop, we were challenged with 12 principles for a Godly business that seemed to fall in line with our own vision and mission statements, but when we began to scratch a little there was definitely some uncomfortable shifting in seat amongst all those present. Here they are in summary: How do you measure up to these in your business?

1.       Whatever you do in word or deed, do it for God

2.       Do all things without complaining and disputing

3.       Be humble

4.       Watch what you say

5.       Keep learning

6.       Guard your integrity

7.       Work hard

8.       Seek good counsel

9.       Honour God with your wealth

10.   Show mercy and be gracious

11.   Control your anger

12.   Don’t fear people

There were a number of additions to this list once we began to discuss our own lives and businesses, but these are a good start to help define an initial culture of authentic business practices.

By |2018-08-14T12:02:38+02:00August 14th, 2018|Leadership|0 Comments

August spotlight: Gertina Watermeyer

“Gertina Watermeyer is the Director of Young Nails Cape North. She started her small one-man business whilst studying health and skincare for 3 years from 2010 to 2012 at Camelot International.

 In 2011 Gertina attended an additional Nail Course as it was not covered as part of her studies not knowing that this will be the main direction of her business. In 2013 she converted to the brand Young Nails and since then never looked back. Her passion grew for the art and technique behind nails and later felt the urge to help ladies who have the potential to build their empire by perfecting their skills and building their businesses.

In 2015 Gertina became the mentor and distributor for Young Nails in Cape Town.

 Gertina has this big vision of expanding her business into more branches, creating jobs and helping the woman to build their careers and become independent. Therefore she registered her company in 2017 and together with the help of Bruce at EMS, this will be achieved. Keep your eyes open and be on the lookout for the Young Nails name becoming more and more familiar on everyone’s lips.

 Gertina is married to Riaan Watermeyer. She is a former Cape Junior Ballet and Cape Town City Ballet ballerina with a passion for reading and just spending quality time with her family. “

By |2018-08-13T15:21:16+02:00August 13th, 2018|Entrepreneurship|0 Comments

August spotlight: Michelle Davidson

Michelle Davidson is one of the founding partners of Entrepreneur and Management Solutions. She started her career in the non-profit financial sector after completing her B.Com in Information systems at UCT.

Michelle has over a decade of experience with non-profits having assisted with many budgeting, planning and strategic sessions. She has a passion not only for the numbers but the people in these organisations. Her happy place is working with people, spreadsheets and strategic processes to improve current performance and profits.

Michelle has a huge vision of developing a business that is able to provide wall to wall services for the non-profit and small business. This vision is slowly coming into focus with the merge of her own business MD Business Solutions with the Entrepreneur Incubator in 2016 to create Entrepreneur and Management Solutions. Watch this space as Michelle plots out and executes her vision over the next few years to develop a strong business structure that will continue to serve businesses and business people well into the future.

Michelle is married to Richard and has a son in Grade 2 at Wynberg Boys. She has a passion for drawing, art and music and spending quality time with family and friends.

By |2018-08-03T14:04:39+02:00August 2nd, 2018|Entrepreneurship|1 Comment

Types of Innovation for Your Business

We established in the previous blog article that Innovation needs to be done, always. Innovation should be a regular part of the manager’s focus and staff activity in any business. But what is innovation and how can it be applied to your business?

There are typically four main types of innovation that we see in business:

Market Pull Innovation: this is a response to what your customers want. Based on their needs and wants your business can respond and develop the further product offering to meet those needs. This is typically the normal evolution of a products life cycle. We launch with an MVP or minimal Viable Product and then iterate according to customers comments and needs.

Technology Push Innovation: this is when a new product or technology comes on the market that the potential customers do not yet know of or have a need for. This could be a whole new product or an additional feature to an existing product. This becomes a harder sell to customers and often only taken up by the early adaptors within your customer base. But as the technology and benefits get known it turns from a push into a pull and the demand grows.

Frugal Innovation: We have come to see a lot of this in recent times in our own personal lives as well as in business. Frugal innovation addresses how we do more with less. Cutting back on resources such as electricity, water and staff and common across all sectors. The awareness of environmental impact and cost saving all lead to frugal innovation in business.

Marketing Innovation is an interesting one that we follow closely. It is the constant battle for customer attention through marketing. Brands spend huge sums of money with agencies to develop campaigns that will get the initial attention of customers and then try to keep it as long as possible driving this attention to sales. Creative campaigns include great TV and radio adverts together with client engagement activities.

But no matter what type of innovation you do in your business, ensure that it is client focused and moves your business away from any decline or plateau in sales and customer attention.

By |2018-07-24T10:12:40+02:00July 26th, 2018|Innovation|0 Comments

Why Innovate Your Business

Last week I had the opportunity to present to a group of business owners on why we need Innovation in business. The majority of the audience seemed a little shell-shocked at the reasons for innovation and the need to have innovation as part of the regular activity in any business.

So let me unpack some of these here in this and a series of blogs for you to read through.

Why do we need to innovate in business?

Three main reasons support this answers, but all have the same purpose. Attention span: personal attention span, product attention span and the life cycle of a business. For each one the life or attention span is limited and soon drops off as people get tired, things change and new things come into focus. If we are expecting our business to continue to flourish as it may have done once before by changing nothing, then think again. If you are at a plateau in the cycle thinking things will be ok, then map this against the rest of the world and you will soon see that you’re flat, or even slight growth looks dismal against the relative growth of the economy and new innovation of the markets.

Mapping your customer’s attention span or engagement to your product on a graph will show you the key places where the slumps are and when customers begin to move away to other brand or substitute products.

Any product life cycle has an initial hype cycle followed by a decline and plateau season. This is then followed by a slump of attention and purchases. Once again, mapping this out will detail the different trends and takeup from your customers.

The final graph to use is the business bell curve or life cycle. The bell curve clearly shows the early success, plateau and decline of a business. Every business goes through the same cycle, just the timing may differ. It is a wise and productive business owner who is able to manage this by innovating at the right time to lengthen the businesses lifespan as well as the customer’s attention and the product’s lifecycle.

Innovation does not need to be a huge change or revamp of your logo and change of corporate colours. It is often small regular changes to keep your brand fresh and top of mind for your customers.

Next blog we will look at the different types of innovation as we begin to unpack some of the things you can do for your business to keep it fresh and in business.

By |2018-07-24T09:48:14+02:00July 24th, 2018|Innovation|0 Comments

10 mistakes of referral marketing

“Referral is the highest form of flattery” This is the by-line of Majestic

interactive and has become the cornerstone of what we do. In fact, this is what
my seminars and the Majestic Network are achieving every day in ways that
will bring tears to your eyes. Unfortunately, what nearly all businesses don’t
understand is that referral marketing must be a formal process. In other
words… you need to measure it.
So, here are the top 10 mistakes that South African businesses make in their
viral/referral marketing initiatives:

They don’t understand the concept. Referral marketing is about leveraging
trust from one person to another. It is inherently the purest form of business
honestly one can have. Referral marketing is NOT just some scam to bring in
business for free.

They think that referral marketing just happens. Less than 10% of
referral business “just happens”. People DON’ T want to talk about you or your
product at parties and they DON’T want to run around telling all their mates
how great you are.

They don’t formally measure it. If you don’t have a formal process to track
referral leads, then don’t bother.

They don’t report on it. You need to show the person who referred you what
the result was (especially if there is commission owing). You also need to know
at a glance who referred who and where each person is in the sale process.

They don’t ask for referrals. It’s unbelievable, but nearly all businesses are
too scared to ask the simple question: “could you please give me a referral?”

The timing of their request for referrals is bad. If you ask for a referral
before the relationship is strong enough, then you don’t have much chance of
success. However, ask at the right time and you may just get more business
than you can handle!

They run campaigns that rely solely on referrals. Referral initiatives are
there to SUPPLEMENT other marketing initiatives, not REPLACE them. They
should be part of the campaign, not the campaign itself.

They don’t make a referral process part of their day to day business.
Referrals should be part of your life, not an occasional flurry when your
business is having a bad month.

They let the referee down. Someone puts their name on the line for you and
you don’t have the courtesy to follow it up? Or worse, you provide shocking
service to the lead?!? This makes me want to get violent.

They don’t offer commission (or are unwilling to pay for leads). For
crying out loud, this is BUSINESS. Business is about money. Referral
commissions are the most critical element of the whole show. They’re not
always necessary, but you’ll lose out if you don’t offer it. Don’t believe me?
Amazon.com is built on referrals – that’s what makes them number one in the

All this leads into the concept of lead generation and ROI (Return on
Investment) marketing and one of the key lessons in my book: do not spend
money on marketing, unless you are guaranteed a return on investment.

By |2018-07-18T15:04:59+02:00July 18th, 2018|Strategy|0 Comments
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