Innovation vs Invention
What is the difference between an invention and an innovation? This is the topic of many discussions we seem to be having recently. Does it really matter? Do we need to clearly define these things to get our businesses re-geared for the future and more sustainable?
Well, yes and no. No, it does not matter for the business development side. It does not matter if you are just improving current things in your business (innovation) or creating something unique and new (invention). If it works in your business and makes you more money, then just do it.
But there is a little thing called IP. That Intellectual Property that you may be creating through either an invention or even through innovation. If you create a unique, new idea, design or formula or process: this could be seen as a new IP for your business. And if you have created IP, then you need to protect it from others and ensure that you add it to the balance sheet of assets for your business.
IP consists of a wide variety of things from a simple design to a global patent: each with a number of classes, sub-classes and classifications: each with its own registration process and associated costs. We understand some of this and work closely with people who live and breathe this stuff. So to make it all simple and easier for you, we have created an online assessment process that will help evaluate your IP and give you clear direction on where to proceed without having to have met with a legal team and breaking the bank on your first few visits.
This simple assessment is done and paid for online and in just a few days you will be presented with feedback and a consultation on the best way to move forward with the registration process of your ideas or inventions.
