About EM Solutions Marketing

This author has not yet filled in any details.
So far EM Solutions Marketing has created 118 blog entries.

Marketing Master Classes

Marketing seems to be on everyone’s lips as we start 2018. This is because of the assumption of “if you do marketing, you will get money”. But this is not always true.

Marketing is no longer an academic exercise of numbers and shuffling people through a predefined sales process in order to scoop up a percentage of sales.

Marketing today is all about developing profitable relationships. Relationships with contacts, customers and suppliers and then creating a strategic process to ensure every person within the system is handled with care and appreciation in order to develop high levels of trust: very different to the old numbers game.

Our current series of Weekly Wednesday Webinars at One covers different aspects of marketing as we take time to unpack the theory as well as some examples and implementation of the ideas.

The first master class covered the Sales Cycle:

We followed this up with a look at the new functional, trust developing sales funnel:

This week we unpack some of these in practical examples in discussion with those online at the time. Join us on Wednesday at one: https://zoom.us/j/9071494212

By |2018-01-30T10:10:29+02:00January 30th, 2018|Marketing|0 Comments

Action Model 4 Fear

This video speaks about fear. Fear is a feeling induced by perceived danger or threat that occurs in certain types of organisms, which causes a change in metabolic and organ functions and ultimately a change in behaviour, such as fleeing, hiding, or freezing from perceived traumatic events.

The different kind of fears that we have learnt and adopted are fear of height, the dark,  snakes, spiders, etc. What are you afraid of?

 

F

By |2017-12-15T12:08:03+02:00December 20th, 2017|General, Uncategorized|0 Comments

Action Model 3 Frustration

Frustration is the feeling of being upset or annoyed as a result of being unable to change or achieve something. We all have levels of frustration in our lives; depending on external stimuli. The external stimuli may be as a result of health issues, eating habits, loud music or any other unwanted noise e.t.c. It is very interesting to monitor someone’s frustration and you can do an energy diary and a frustration diary. If you are someone who finds yourself constantly frustrated; instead of trying to address the frustration, you need to address the causes. To do this you will need to figure out the source of your frustration.

 

By |2017-12-13T13:55:27+02:00December 13th, 2017|General|0 Comments

Action Model 2 Confidence

This video is about  Confidence, Education and Experience.

Confidence -belief system,  knowing with certainty that we can do something, a belief in self-ability. Education -learning from any school -formal school, informal, self-study or mentorship/apprenticeship. Experience -skill honed through practice over a significant period of time.

By |2017-12-06T12:14:30+02:00December 6th, 2017|Uncategorized|0 Comments

Action Model

This course introduces you to the Action Model that defines the relationship between our Confidence, Resources, Fear and Frustration. Each plays a part in creating events that spark action to specific stimuli. The issues of action and non-action due to feeling paralyzed or meltdown are introduced.

 

By |2017-11-29T15:32:03+02:00November 29th, 2017|Entrepreneurship|0 Comments

Range Rover Self Driving Car

Watch A Remote Control Range Rover Sport demonstrate how a driver could drive the vehicle from outside the car via their smartphone. The smartphone app includes control of steering, accelerator and brakes as well as changing from high and low range.

An experimental app lets you drive this Range Rover via your smartphone’s touchscreen, and live out your James Bond dreams.

By |2017-11-28T10:48:11+02:00November 28th, 2017|Techno Tuesday|0 Comments

Business owners can’t afford the luxury of trust

Trust is such an important aspect of every part of our lives. We cannot reach our full potential without someone trusting in us and trusting others. However, trust is earned and proven time and again. Would you trust your baby boy to someone you didn’t really know well? Of course not! So why do we trust our business, our resources, our finances, the baby of our blood, sweat and tears, to staff, consultants and suppliers that we don’t know very well?

When you first started out, there were 3 people in your business – me, myself and I. You opened up and locked up, you made all the payments, and you didn’t have petty cash. But as your business has grown, you’ve involved more people in your dream. You’ve put processes in place to ensure the quality of the product or service being delivered, and to ensure the performance of your staff and suppliers. What processes have you put in place to protect your assets and resources?

The following are some things that you may have done, or should do:

– Insurance for computers, equipment, personal income protection and medical

– Log books for vehicle usage to prevent personal use

– Lock away and issue out keys for computer and electronic equipment, supplies, and the office

– Lock away petty cash and give the key to only one person

For all the resources (equipment, cash, access to bank accounts) there should be written authorization that the person is allowed to use the resource. Then if something happens, it is clear who had the keys last and who was responsible.

So often there is the sad story of when the trusted bookkeeper left and a new person started. The new person stole a large sum of money and covered it up in the books. Just because one person is trust-worthy doesn’t mean everyone is. The process of checks should be in place regardless of who does the job. It protects the employee (and the other staff) from undeserved suspicion or blame.

Another reason for checks and procedures is to make sure that the financial information that you are relying on to make decisions is accurate and complete. Some ideas include:

– Written authorization for all payments

– Sequential numbering of documents to easily see if anything is missing

– Supporting documentation that provides evidence of the transaction

– Reviewed bank reconciliations

If you are concerned that you may not be able to rely on your procedures, please contact us to conduct a review of what you are currently doing and provide you with recommendations and changes to help protect your future business.

By |2017-11-23T11:30:44+02:00November 27th, 2017|Financial Management|0 Comments
Go to Top