Law nine: The law of vision
Carl Bates writes in his book The Laws of Extreme Business Success about the 12 laws of business success. We speak a lot about the Promise of a business that relates back to the Vision, Mission and Values. For this one we are on the same page as Carl and can fully endorse this with all we have. The issues come into how well this is communicated to all levels of the business. The law states:
Extreme business success requires a business to have a clear and defined vision. Your vision develops out of your promise, which is then translated into the functions and activities of the enterprise. The greater the promise, the greater the vision, the more momentum and energy you can create. Your vision must be intrinsic to every aspect of your business, or it will remain intangible and beyond reach.
This book and others from Carl Bates are available here