Watch our YouTube Video on YouTube on YouTube

YouTube has to be one of most underutilised platforms for small businesses. Yet it is said to be the 2nd most used search engine used by potential customers. Why do most small business owners ignore this fact and not even have a business YouTube account?

We unpack some of the ins and outs of online video in this recorded webinar on YouTube.

Take some time to go through the video (30 min) take notes and get some of these things done to help improve your online footprint in the marketplace.

If you need help, give us a shout on email or call and we will assist you with some of the difficult things.

If you have missed some of the videos in the series then pop by our Expertise community page and catch up on your Social Media learning.

From next week in October, we start a new series on Business Growth Strategies. Join us for tips, tools and techniques that will help accelerate your business before the end of the year.

By |2017-09-28T10:29:08+02:00September 28th, 2017|Social Media, Uncategorized|0 Comments

YouTube: the must-have app for business

I remember when YouTube first came out in February 2005. We were all amazed at the availability of 100s of online videos that you could watch on a bunch on subjects. I sat for hours going through the different categories and watching videos, albeit somewhat frustrating with the buffering that went on using my dial up service in the office.

Then it went crazy: from 100s to millions of videos and the world exploded with video services and a multitude of spinoffs from the YouTube model. But they held market share and were bought out by Google in November 2006 for $1.65 billion and video fast became the main player in online marketing.

I went out and bought a video camera, set up a home studio and began making videos. Over the  next few years I made 100s of videos and learnt from other people and soon developed a knack for good, fast professional videos for the entrepreneurial market.

To date, we have over 15 online video based courses on 4 different platforms. We have created a vast number of videos for education, marketing, instructional and inspiration. We now have 2 cameras, a full set of lights and wireless sound in our own video studio.

I share this not to brag, but to inspire. If we can do this, so can anyone. It takes time to learn how to be in front and behind the camera and more time learning how to work the complex editing software but time is spent having fun and learning.

This week we will unpack some of the benefits of having videos for your business and how we have learnt to leverage YouTube as one of the most powerful online search tools and marketing platforms available to businesses.

Join us as we journey through some good, bad and ugly, but all inspirational videos and tips and tricks to build your business.

Register for the webinar on Wednesday here and read the other blogs during the week.

By |2017-09-26T08:28:19+02:00September 26th, 2017|Social Media|0 Comments

Blogging Master-Class for Entrepreneurs

Blogging is not as hard as you may think. Just get started, that’s how most experts today got it done. In this week’s master-class, we unpack some of the issues around blogging and share some secrets to get this working well for your online brand footprint.

Watch the video below for the full lesson (30 minutes). Next week we chat about FaceBook and how to leverage your page to grow your businesses. Register HERE

 

 
By |2017-09-14T12:33:51+02:00September 14th, 2017|Social Media, Uncategorized|1 Comment

Blogger or Bugger?

For a select few blogging comes as naturally as talking to a good friend. People make a living from blogging, some even a great living. I know of food bloggers, music bloggers, life and love bloggers. I once met a young lady who made a living about blogging about her personal experience of testing sex toys. #truestory

For the rest of us, we need to tap into our inner creative side, brew coffee and muster all our energy to carve out a good 300-word document. Blogging is not easy: it does get easier with practice, but for the most, we need to know the rules and required format and then try to be creative whilst conforming to all of the above.

Blogging for the Entrepreneur is essential. It becomes your information life line to the world and compliments your online profile and brand footprint.

This week we will chat about all things blogging during our Webinar Master-Class on Wednesday at 12:00 CAT. We will cover the essentials of a good blog, look at some examples of successful blogs and then give you some ideas on how best to start or restart your business blog.

If you are interested in blogging or have someone in your business that needs to be interested, then please join us on Wednesday or later for the recorded version. We will, of course, report the entire webinar blog here on Thursday.

Until then: happy blogging – I know you can do it.

By |2017-09-11T09:57:23+02:00September 11th, 2017|Social Media|0 Comments

LinkedIn Master Class

Most people do not consider using LinkedIn as a part of their monthly social media strategy. Once some details have been loaded, most profiles are just left to fend for themselves with little or no updates or posts.

In this 30-minute master class, we go through some of the critical functions and processes to turn your LinkedIn profile into an active marketing tool for both you and your business.

Here are some highlights, please also watch the attached video.

LinkedIn is a business and employment-oriented social networking service.

Your personal profile covers the following areas:

  •     Banner + Photo
  •     Overview – taken from your last job – update as required
  •     Summary – add pics and video
  •     Articles and Activity
  •     Experience
  •     Education
  •     Featured Skills & Endorsements
  •     Recommendations
  •     Accomplishments
  •     Interests

Each of these should be setup and then maintained and added to on a regular basis to keep them current and interesting.

Join Groups that are related to both your business sector and your customer, then connect with members of those groups.

When you accept invites from others, send them a message to connect with them and give them something to read, download or link to that may spark further conversation.

Ensure your website blogs are copied/linked to your LinkedIn profile that will create a regular input of articles.

Comment on other people’s articles and ask and answer questions on a regular cycle.

Watch the full video (33 min) for all the details of these points and some more helpful hints on how best to leverage LinkedIn.

By |2017-09-07T12:15:39+02:00September 7th, 2017|Social Media|1 Comment

LinkedIn or LinkedOut?

This month as we tackle some of the Social Media platforms and unpack some of the ways to best use them for small business and Entrepreneurs, we start with LinkedIn. Register HERE

Many people we speak to seem to have ignored LinkedIn as their primary focus for brand building and online activity. We get comments such as “Why LinkedIn?”, “It is only for job hunting”, “It does not do anything for me” and “There is no company stuff, just people”.

Well in all these cases the answer is, “It can assist you and your business, in many different ways”. But like all platforms: if you do not work it, it will not work for you. We constantly strive for new innovative ways to leverage our online presence for the greater good of our business. Recently I attended a workshop run by Charlotte Kemp, one of most informed LinkedIn person I know. Charlotte was able to show us some cool tips and tricks to add to the stuff I already knew to put our LinkedIn profile on the gas burner.

So here is a short quiz for you to take: Yes or No answers

  1. Do you have a current LinkedIn profile?
  2. Does your business have a LinkedIn page?
  3. Are both these up-to-date with all recent information?
  4. Do you have over 500 people in your LinkedIn personal network?
  5. Do you post articles, blogs and company information on LinkedIn at least once a week?
  6. Do you strategically research, identify and connect with key players in your sector?

If you scored more than 2 “No” for the above 6 questions, then you are in dire need of some LinkedIn butt-kicking and I extend to you a special invite to our Wednesday Weekly Webinar presented on 6th September at 12:00.

Register HERE and learn with many others some of the tips, tricks and strategic techniques to make LinkedIn work for you.

By |2017-09-04T14:21:04+02:00September 4th, 2017|Social Media|0 Comments

Why Social Media Today?

Why is Social Media important? 3-5 decades ago, long distance communication was limited to telephones and fax machines. Information was stored and distributed mainly on paper. With the rapid increase in knowledge, one would have guessed we were headed for a disaster especially in an environmental perspective. Then came Social Media.

It’s no surprise that social media is, well social. Social Media content generally has more informal tone than other communications. That not to say Social Media messages are not also professional. LinkedIn is a Social Media networking specifically designed for career and business professionals to connect. It’s about building strategic relationships, making it hard to sell product on the platform. Facebook is one of the cheapest, largest and the most prominent Social Media networking application today.

Social Media is useful when people can use the information to see their lives in new ways, change business strategic ideas, or learn something they didn’t know before. It’s also an affordable way to increase brand awareness, Launches, relevant quiz, marketing, competitions, surveys, referrals and much more. Its tools help to build awareness and direct readers to take action or find more information.

A blog is a frequently updated online personal journal or diary. It is a place to express yourself to the world. A place to share your thoughts and your passions. Really, it’s anything you want it to be. For our purposes, we’ll say that a blog is your own website that you are going to update on an ongoing basis. A blog is a short form for the word weblog and the two words are used interchangeably. Youtube most popular video sites on the web today.

Social Media messages should have a call to action, urging people to take the next step. What is your next step?

The weeks will be split into lessons pertaining to the different platforms. So save the following dates and follow the links to book your spots on the social media webinars and workshops and get yourself added to the mailing list to get the regular blogs on this subject.

6 Sept – LinkedIn – BOOK HERE

13 Sept – Blogging – BOOK HERE

20 Sept – FaceBook – BOOK HERE

27 Sept – YouTube – BOOK HERE

By |2017-08-31T14:23:50+02:00August 31st, 2017|Social Media|0 Comments

Social Media and beyond for effective Entrepreneurs

Entrepreneurs are often great at the technical things and getting the detail done well. But when it comes to developing that all important online social media brand footprints for both themselves and the developed products…. well let’s just say it needs some work.

We understand Entrepreneur and the issues we face. We also understand Social Media and marketing and how important it is to build a business. So over the next 5 weeks, we will unpack some of the mysteries of the social media platforms and share some secrets that will help automate, improve and deliver awesome content that matters and help you get the right things done right.

The weeks will be split into lessons pertaining to the different platforms. So save the following dates and follow the links to book your spots on the social media webinars and workshops and get yourself added to the mailing list to get the regular blogs on this subject.

30 Aug – Social media introduction – BOOK HERE

6 Sept – LinkedIn – BOOK HERE

13 Sept – Blogging – BOOK HERE

20 Sept – FaceBook – BOOK HERE

27 Sept – YouTube – BOOK HERE

By the end of September, you could have all this social media stuff for you and your business sorted, mostly automated and geared up to start building your business.

By |2017-08-25T11:15:25+02:00August 25th, 2017|Marketing, Social Media|0 Comments

Bruce scoops Expertise prize

Bruce Wade was officially announced as the winner of the Expertise.tv global challenge last week after a gruelling competition that saw over 50 Coaches and Entrepreneurs battle it out over the 5 stages of competition.

This event attracted new users to the Expertise.tv platform from countries across the globe. Each day after a brief education video, participants were set challenges and tasks to gain confidence on the platform and to build their respective accounts in line with best practices and learnt lessons. The leader board was first posted on Wednesday showing to score for each participant and as the tasks were delivered and deadlines reached the top spots were diminishing until just 10 were left sharing the 1st place.

The final goal was set and with just 3 days to achieve high results, Bruce was able to secure his position as the overall leader and claim the prize.

For his efforts, Bruce and his business Entrepreneur and Management Solutions will be awarded a fully funded FaceBook campaign sponsored and run by Expertise.tv as well as additional features to add to his account.

Entrepreneur and Management Solutions already run a weekly webinar on Wednesday’s dealing with innovative business and marketing strategy. Join this group of Learning Legends by registering here and receive regular updates and invites to webinars and programmes to enhance both yourself and your business.

By |2017-05-22T14:48:21+02:00May 22nd, 2017|Bruce on Business, Entrepreneurship, Social Media|1 Comment

3 pillars of building your business online

get-business-online-site-logo1When you go into business, you need to ensure you build a unique and profitable brand market. Market your brand effectively and have online presence. Online presence is important for a business to grow.

Here are the 4 pillars of growing your business online:

1. Website
Have a great website. A great website should be able to convert browsers into buyers. It must connect to your audience instantly and build a relationship with them.

2. Marketing
Marketing is about bringing and sharing your services with the right audience. Your product will remain unknown and useless if you don’t market it properly, so market it!

3. Communication plan

Have a clear and effective communication plan. Videos, blogs, newsletters and emails will bring a steady stream of traffic your way. Communicate what you offer in a way that will make your audience say “I got to have that now!” Every business online needs to get traffic to it’s site, but  profitable traffic is the most important.

4. Social Networks

Another way of increasing your online presence is to go the the social media route. Run ads through YouTube, Facebook, Twitter or other ad networks. Many businesses have done very well on these social network platforms.

By |2016-11-01T10:20:09+02:00March 8th, 2016|Marketing, Social Media|0 Comments
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