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So far Bruce Wade has created 106 blog entries.

Business Strategy – Strategic Networks

Building your business cannot be done alone. It requires a team of dedicated leaders, staff, suppliers and a well developed team of outsiders who have a vested interest in your business. We call them your Strategic Network. People in your Strategic Network fall into one of three groups

Foundation Network – the people you need in order to build your business, these people offers services, advice and products that your business relies on to function.

Support Network – the people you use for emotional support and advice.

Expansion Network – the people you use to build and develop a wider footprint for your brand.

Watch the video, subscribe to our channel to keep informed of further videos and more business tips and tricks.

By |2016-11-01T10:20:08+02:00April 11th, 2016|Bruce on Business, Business Resources, Entrepreneurship|0 Comments

Business Growth Strategy – Product offerings

What is your current product offering linked to your existing resources? How do you leverage these to develop a firm future focused business growth strategy? We explain a simple to use, yet effective tool that will assist you to map out a product/resource strategy for your business.

A successful business needs to develop a constant relationship between existing assets and resources and product offering, always looking to develop both. But added to this is the need to develop new assets in the form of Staff, Equipment and IP to equip the business to increase the product offering in both width and depth. View this week’s Bruce on Business video for the full story.

By |2016-11-01T10:20:08+02:00April 4th, 2016|Bruce on Business, Business Resources|0 Comments

April is Strategy Month – Do you have one?

This time of year when the seasons change and the new financial year is finally in full swing we tend to look towards our budgets and forecasts with a little doubt and fear. Developing a solid business growth strategy has to be the best way to secure the future of your business. But what is s strategy? How does one go about developing a plan on paper that actually translates into implemented actions and improvements to the bottom lines?

Join us this month as we unpack the different models, frameworks and tools of a functional business strategy.

By |2016-11-01T10:20:08+02:00April 1st, 2016|Bruce on Business, Business Resources|0 Comments

As a business owner, do you know what these terms mean?

Business languageBusiness has its own language, just like any other career field. Knowing this language is crucial for every entrepreneur because information in business is communicated using certain essential financial accounting terms. As a business owner, it is important to familiarize yourself with these terms, especially as someone new to the business industry.  They might seem intimidating at first, but when you get used to them, you will understand why you needed to know them.

Balance Sheet – A quantitative summary of a company’s financial condition at a specific point in time, including assets, liabilities and net worth.

Assets – Rights or other access to future economic benefits controlled by an entity as a result of past transactions or events.

Expense – Any cost of doing business resulting from revenue-generating activities.

Revenue – The total amount of money received by the company for goods sold or services provided during a certain time period. It also includes all net sales, exchange of assets; interest and any other increase in owner’s equity and is calculated before any expenses are subtracted.

Coupon – Rate of interest payable on a loan.

Enterprise – a business activity or a commercial project.

Equity – A description applied to the ordinary share capital of an entity.

Gross – Before making deductions.

Net – After making deductions.

Liabilities – Obligations of an entity to transfer economic benefits as a result of past transactions or events.

Liquidity – The extent to which a business has access to cash or items which can readily be exchanged for cash.

Profit – Calculated as revenue minus expenses.

Turnover – The sales of a business or other form of revenue from operations of the business.

 

 

By |2016-11-01T10:20:08+02:00March 29th, 2016|Uncategorized|0 Comments

How to make your clients happy.

Happy customerIt is crucial for every business owner to realize the importance of nurturing relationships with clients. Not only do these people provide the revenue coming into the business but there also is a great feeling that comes with contributing to the success and happiness of your clients.

Part of growing a successful business is caring for your customers. Realize that we are in times where an unhappy client can share their opinion with the masses through social media and that can negatively affect your business. That’s why it’s even more important than ever to create an excellent experience for your customers to help develop your company’s relationship with them into love.

So, how would you know whether your clients are happy or not? Well, you would not know unless they or someone lets you know, right? You need to interact with them and review their feedback very often.

Below are 3 tips on how to make your clients happy.

1. Always listen to your clients.

When you have a conversation with your clients, it’s important to truly listen and take into account what changes your business should make from the feedback you will be getting, and then follow through.

2. Respect your clients and their views.

It’s very important to be respectful of a customer’s mood when trying to resolve an issue they have with your company. Keeping your patience is key to giving your customer the time to air out their issue. Don’t come on too strong even if they are wrong.

3. Talk to your clients genuinely

Don’t act as a nameless or faceless business; genuinely talk with your clients as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction.

Remember that a happy client normally tells 4 to 6 people about your company and its customer service. So, making your clients happy is another way to significantly influence the word of mouth about your business.

By |2016-11-01T10:20:09+02:00March 23rd, 2016|Marketing|0 Comments

How much should you budget for marketing?

Marketing Budget22Budget for marketing in businesses is not a one-size-fits-all. Hence many businesses find it difficult to allocate their budget and know just how much should go towards marketing. The thing is, not all businesses are the same. They all represent different industries and their turnovers are different. So is their marketing and audience.

There are factors that each business should look into when deciding on a budget for marketing. First, ask yourself these questions:

  • What industry are you in?
  • What do you want to achieve with your marketing?
  • What is your total revenue?

After answering the above questions, you can then decide how much you need to market your company. Bear in mind that companies that provide services spend a bit more than those selling products. And for small businesses, it’s a bit complicated than to just simply assign  a percentage and sticking to it.

Business.com suggests that as a small business, the best way to decide how much of your budget should really go on marketing is to do your research. Take a look at your previous marketing efforts and continue doing what works while reducing your budget on campaigns that don’t bring enough money.

Also, remember that new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are. So, the new the company is the more expensive marketing is gonna be. But, if you aren’t well funded, make sure your rands are spent wisely and tightly to specific deliverables. There is nothing worse than spending every penny you have to build something the wrong way only to have to start over again. So do it right the first time.

The well established companies / businesses – those that have been around for 5 year and more, don’t need a huge budget for marketing, because their brand is already well known and there is no need for awareness.

Marketing fees can range depending on the age and size of the company and local or global marketing goals.

 

 

 

By |2016-11-01T10:20:09+02:00March 15th, 2016|Uncategorized|0 Comments

Planning your Business with a Budget


Budgets are never a priority in a small business. But they do serve an important purpose in helping you and your business plan and stay in business for the next financial year.

Michelle gives us 3 good reasons to develop and plan a budget for  your business.

If  you have any questions about your budget, please do not hesitate to give us a call or click and we will be able to assist you.

By |2016-11-01T10:20:09+02:00March 14th, 2016|Bruce on Business, Business Resources|0 Comments

How to manage your time effectively as an entrepreneur.

Business Time. Management concept with clock

It’s a myth that entrepreneurs have a lot of time in their hands because they are their own bosses. Entrepreneurs never have enough time to do all that they need to do everyday, especially when they had just started their businesses. Juggling between raising funds and finding good employees can really be challenging, hence one needs to know how to effectively manage their time.

Time management is critical in everything in life, even in business. Your long-term success in entrepreneurship is determined by the way you manage your time. Business owners turn to have so many decisions to make and are expected to be innovative and stay in the game. All of that can really be overwhelming. Hence the need to learn the technique of managing your time.

Why is time management important? Firstly, it’s a determining factor for your overall productivity. The better you manage your time, the more productive you become. Secondly, it bears a massive impact on your psychological disposition. The worse you are at time management, the more stress you’ll experience, and the more easily exhausted you’ll be in your position.

So, business owner, here are 5 techniques you can use to better manage your time:

1. Draw the line.
Part of being an effective time manager is knowing what to do and when to do it. You must know when to “cool down” and have a firm “go home” time. This line will keep you refreshed, mitigating the risk of burnout, and will help you focus on the work that needs to be done. We know entrepreneurs are passionate about their work, so it’s tempting to take on as much work as possible. However, if you do this at the expense of your personal life, it could have dire consequences for your mental and physical health.

2. Take breaks.

A recent study suggests that working for 52 minutes and breaking for 17 is the optimal pattern for productivity. As ridiculous as it sounds, it is a fact that taking breaks will actually help you stay more productive.

3. Choose efficient modes of communication.

You don’t need to call an hour-long meeting every time you have an update.  Emails are instant, written and permanent, and can be executed much faster than a phone call. Try and communicate as concise as possible, and you could save yourself hours a day.

4. Delegate.

There is nothing wrong with delegating. Most new entrepreneurs see their businesses as their baby, and they’re intimidated to let anyone else take control. As a result, they take on a lot of tasks they otherwise wouldn’t and end up overloaded. Save yourself a lot of time and be an effective ‘delegator’.

5. Focus on one thing at a time.

Multitasking is good, but can be distracting. Do not attempt to multitask, and let yourself get distracted by items that have newly arisen. Instead, focus on one item at a time, and don’t stray from it until it’s complete.

By |2016-11-01T10:20:09+02:00March 10th, 2016|Entrepreneurship|0 Comments

Awaken the Giant in You – S.A Teen Entrepreneur


 

SA Teen Entrepreneur, one of our clients hosted their annual breakfast session called “Awaken the Giant in You” this past weekend. The breakfast session, hosted at the Newlands Sun hotel on Saturday, 5 March 2016 was a huge success, that saw a great number of teenagers, parents and other business people in attendance. This awesome event left teenagers with a lot of courage to realize their full potential, which is the aim and purpose of Awaken the Giant in You.

One of the key speakers for the day, Riaan Fourie an artist developer, opened the event by sharing his entrepreneurial insights; with his talk titled “What I would have told myself half a lifetime ago.”

Another speaker, Kieno  Kammies of Cape Talk 567’s weekday breakfast show, shared with us  his entrepreneurial journey. He gave a thought-provoking presentation about the dreams of an entrepreneur and how to seize your future as a teenager.

The purpose of these breakfast sessions is to learn from Entrepreneurs who are successful and are keen to share their journeys and experience and to teach others the intricacies of Entrepreneurship.

Through these sessions, a message is sent to parents as well, to say, allow your kids to follow their passion and dreams, not yours.

By |2016-11-01T10:20:09+02:00March 9th, 2016|General|0 Comments

3 pillars of building your business online

get-business-online-site-logo1When you go into business, you need to ensure you build a unique and profitable brand market. Market your brand effectively and have online presence. Online presence is important for a business to grow.

Here are the 4 pillars of growing your business online:

1. Website
Have a great website. A great website should be able to convert browsers into buyers. It must connect to your audience instantly and build a relationship with them.

2. Marketing
Marketing is about bringing and sharing your services with the right audience. Your product will remain unknown and useless if you don’t market it properly, so market it!

3. Communication plan

Have a clear and effective communication plan. Videos, blogs, newsletters and emails will bring a steady stream of traffic your way. Communicate what you offer in a way that will make your audience say “I got to have that now!” Every business online needs to get traffic to it’s site, but  profitable traffic is the most important.

4. Social Networks

Another way of increasing your online presence is to go the the social media route. Run ads through YouTube, Facebook, Twitter or other ad networks. Many businesses have done very well on these social network platforms.

By |2016-11-01T10:20:09+02:00March 8th, 2016|Marketing, Social Media|0 Comments
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