Creating a business is not just about products and customers. Like any good thing it needs a name: a name that will represent what your business stands for and can be recognised in the market as a leader in its field.

But what is in a name? The first sentence we ask of our clients is to define the Purpose of the business. This is so much more than just making money and paying the bills. We will expand more on this in tomorrow’s post.

We also need to add to our business with a good name and logo. This is always one of the hardest issues when starting a business. Not only do you have to find a good name, but then to register this in the CIPC but also find a good URL for your website and then to register the same on all the required social media platforms all becomes a huge undertaking.

Having a good name and purpose is still not enough. These all need to be backed up by a well defines Vision, Mission and a set of defined company values.

Once all these have been written and edited to completion your business will begin to develop a live of its own guided by all of the above. Staff, suppliers and customers will begin to develop their own interaction behaviours with your business based on how it is defined and so your business will develop. Without one or more of the above, your business will have to rely on you at all times to define it with each interaction you have with others and as your mood changes, so will the perception of your business.

 

Spend some time this week defining your business for success. We will expand on each of these during the week on our blog and related social media platforms.