A recent article on Techco by Tishin Donkersley gives us some simple rule to know when developing your idea from ideation to prototype stage. Here is what she had to say:
- Have a Purpose and a Plan
- It doesn’t have to be perfect
- It’ll take longer than you think
- The design will change
- Quality = Cost
- Find a Mentor
We fully agree with each of these and encourage our innovation clients to come prepared for failure, iteration and a journey of exploration of both themselves and their product.