Once you have all the required platforms registered, ensure that your personal and business brands are properly represented on each of them. Here is a short check list:

Get a professional pic of yourself. Head and shoulders or waist up os good. Make sure it is clear and edited if required. DO NOT use your logo for your personal pic. And never use your dog, baby scans or children as substitutes. People want to get to know you as a person, not as a picture of someone else.

Put your brand logo as the profile pic on FaceBook page, Twitter and YouTube. This will give your brand an identity when your post on these platforms.

Create a cool banner that can be used for both FaceBook Page and YouTube. The sizes are slightly different but they should look the same. Twitter allows for w full wall paper backing as well as a banner. Get a designer to do these for you if you do not have the right tools, but PowerPoint works well for most. Create a design, group it, right click and save as a pic. Then just upload the pic to the required platform. For a more professional look, pay someone. Remember to save your logos with your business name, this helps Google to get to know you

Enter in a business profile in each platform. It is best to write these out in Word first, then just copy and paste them to ensure a consistent brand identity. Keep them short and to the point. Most people want to read these in less than 5 seconds, so work on them to get them right before posting them.

Ok we are getting there, more tomorrow.