By this stage you should be online on a number of platforms each with their required profiles fully completed. Working online can be very time consuming and become a huge time thief for you in the day. What you need to do is to use some of the tools that exist to ensure that your social media is consistently updated and run well. You also need to know when people comment and reply on any of the platforms. Gulp! I hear you say, but this is not that complicated. Just a few tools and a few minutes each day will keep you in the driving seat.

So here are some of my all time favorite saving tools for you to use:

  • RSS feeds. This is a bit technical, so if you are not a techie, ask your web guys for help here. If you want to give it a shot, useFeedburner from Google, it makes it a whole lot easier to set up and use. What this does is to replicate your blog posts to subscribers and to a number of publishing platforms automatically every time you publish a new blog.
  • IFTTT – stands for IF This Then That. This has to be the best tool invented since forever. Register an account and then set up a number of recipes to use on your platforms. Essentially it will post on your FaceBook page or Twitter each time you blog. Or the other way around or both. Look at some examples and just do what others have done to learn before you start designing your own recipes. Be careful not to create loops and fill your profiles with junk.
  • Hootsuite – A simple way to keep track of replies and new comments. Take some time to learn all the features and once set up it will work for you forever.Get these up and working for you and your life will be just that little easier with regard to your social media management. This will then allow you more time to run some campaigns and marketing strategies.