Action Model 5 Action
This video is about action. The word “action” means exerting pressure or force upon an object or one’s environment with the aim of getting the desired outcome.
Watch the video and learn more.
Action Model 4 Fear
This video speaks about fear. Fear is a feeling induced by perceived danger or threat that occurs in certain types of organisms, which causes a change in metabolic and organ functions and ultimately a change in behaviour, such as fleeing, hiding, or freezing from perceived traumatic events.
The different kind of fears that we have learnt and adopted are fear of height, the dark, snakes, spiders, etc. What are you afraid of?
F
Action Model 2 Confidence
This video is about Confidence, Education and Experience.
Confidence -belief system, knowing with certainty that we can do something, a belief in self-ability. Education -learning from any school -formal school, informal, self-study or mentorship/apprenticeship. Experience -skill honed through practice over a significant period of time.
Webinar replay – Year-end planning
Strategy planning for the new year is critical for a successful launch in the new year. Take 25 minutes to watch this master class in year-end review and list building in preparation for the new year.
Angela Ahrendts – Former CEO of Burberry
Angela Jean Ahrendts, DBE is an American businesswoman and the Senior Vice President of Retail at Apple Inc. She was the CEO of Burberry from 2006 to 2014. Ahrendts left Burberry to join Apple in 2014. This video is an extract from Khan Academy
This video is an extract from Khan Academy:
Watch our YouTube Video on YouTube on YouTube
YouTube has to be one of most underutilised platforms for small businesses. Yet it is said to be the 2nd most used search engine used by potential customers. Why do most small business owners ignore this fact and not even have a business YouTube account?
We unpack some of the ins and outs of online video in this recorded webinar on YouTube.
Take some time to go through the video (30 min) take notes and get some of these things done to help improve your online footprint in the marketplace.
If you need help, give us a shout on email or call and we will assist you with some of the difficult things.
If you have missed some of the videos in the series then pop by our Expertise community page and catch up on your Social Media learning.
From next week in October, we start a new series on Business Growth Strategies. Join us for tips, tools and techniques that will help accelerate your business before the end of the year.
Blogging Master-Class for Entrepreneurs
| Blogging is not as hard as you may think. Just get started, that’s how most experts today got it done. In this week’s master-class, we unpack some of the issues around blogging and share some secrets to get this working well for your online brand footprint.
Watch the video below for the full lesson (30 minutes). Next week we chat about FaceBook and how to leverage your page to grow your businesses. Register HERE
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Financial Statements – Statement of Financial Position
Financial statements reflect the health of a business as the life of every business is reflected in its books. It is very important that business owners familiarize themselves with the financial statements and not only leave it to the accounting team. The more you know about your financial statements the better, this enables you to be in a better position to make sound judgement in regards to the decisions you make when you know how your business is doing financially. It is very important that you do not exclude yourself as a business owner but familiarize yourself enough to at least have an idea of what is happening in your financial statements.
The statement of financial position also known as the balance sheet will reflect the business’s financial position or value at a specific point in time. It reflects the business’s assets, liabilities and equity.
The benefits of knowing what is happening in your statement of financial position includes:
It will assist you to review your business performance.
You will need to produce it when looking for investors for your business.
It is it vital for your business plan.
Required for Annual Financial Statement.
As a business owner, do you know what these terms mean?
Business has its own language, just like any other career field. Knowing this language is crucial for every entrepreneur because information in business is communicated using certain essential financial accounting terms. As a business owner, it is important to familiarize yourself with these terms, especially as someone new to the business industry. They might seem intimidating at first, but when you get used to them, you will understand why you needed to know them.
Balance Sheet – A quantitative summary of a company’s financial condition at a specific point in time, including assets, liabilities and net worth.
Assets – Rights or other access to future economic benefits controlled by an entity as a result of past transactions or events.
Expense – Any cost of doing business resulting from revenue-generating activities.
Revenue – The total amount of money received by the company for goods sold or services provided during a certain time period. It also includes all net sales, exchange of assets; interest and any other increase in owner’s equity and is calculated before any expenses are subtracted.
Coupon – Rate of interest payable on a loan.
Enterprise – a business activity or a commercial project.
Equity – A description applied to the ordinary share capital of an entity.
Gross – Before making deductions.
Net – After making deductions.
Liabilities – Obligations of an entity to transfer economic benefits as a result of past transactions or events.
Liquidity – The extent to which a business has access to cash or items which can readily be exchanged for cash.
Profit – Calculated as revenue minus expenses.
Turnover – The sales of a business or other form of revenue from operations of the business.
How much should you budget for marketing?
Budget for marketing in businesses is not a one-size-fits-all. Hence many businesses find it difficult to allocate their budget and know just how much should go towards marketing. The thing is, not all businesses are the same. They all represent different industries and their turnovers are different. So is their marketing and audience.
There are factors that each business should look into when deciding on a budget for marketing. First, ask yourself these questions:
- What industry are you in?
- What do you want to achieve with your marketing?
- What is your total revenue?
After answering the above questions, you can then decide how much you need to market your company. Bear in mind that companies that provide services spend a bit more than those selling products. And for small businesses, it’s a bit complicated than to just simply assign a percentage and sticking to it.
Business.com suggests that as a small business, the best way to decide how much of your budget should really go on marketing is to do your research. Take a look at your previous marketing efforts and continue doing what works while reducing your budget on campaigns that don’t bring enough money.
Also, remember that new and emerging brands are looking to capture new market share and develop brand recognition with an audience that has absolutely no idea who they are. So, the new the company is the more expensive marketing is gonna be. But, if you aren’t well funded, make sure your rands are spent wisely and tightly to specific deliverables. There is nothing worse than spending every penny you have to build something the wrong way only to have to start over again. So do it right the first time.
The well established companies / businesses – those that have been around for 5 year and more, don’t need a huge budget for marketing, because their brand is already well known and there is no need for awareness.
Marketing fees can range depending on the age and size of the company and local or global marketing goals.