Do your clients trust you?

In business we all survive by selling a product, service or skill. but we need to build a relationship and trust with the people that we sell those to -our clients. Zig Ziglar said “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Now, I  want to focus on trust because trust is the most important factor in every relationship. If trust is lacking in any relationship, forget about everything else.

You may have product, service or competitive pricing, but if you don’t command and deserve trust , you will not enjoy long term success. It is never enough to simply invite trust, trust is earned. that is why successful companies make it their priority to build and maintain trust with their clients. Clients become loyal to a business because they have trust in it.

In a world that changes as quickly as ours, trust becomes a critical factor. Tom Peters – a business consultant calls trust “the issue of the decade”. Trust makes relationships stronger. it makes a lot of things easier. It takes a lot of years to build, but only a minute to destroy.

For each and everyone of us and for every organization, trust remains something to build up, protected, valued and cherished. without it true success is impossible.