Carl Bates writes in his book The Laws of Extreme Business Success about the 12 laws of business success. This one will get a lot of discussion in the boardroom; how does a business include transactional giving into the financial supply chain and please the shareholder at the same time? But once done it makes sense and puts the business on a new track of development that it may not be able to get to without it. The law states:

Extreme business success requires a business to have a reason for being that extends far beyond the needs of the individuals within the business. This requires you to recognise the critical role that business plays in creating long-term and sustainable social and environmental change. To act on this responsibility, your business should support a social enterprise or cause where every transaction in your business benefits that social enterprise in a definable and quantifiable way.

This book and others from Carl Bates are available here