We have chatted about HOPE and MCLOS as ways to run your marketing strategies, but there is a more advanced technology used to fire missiles. Called SACLOS, Semi-Automatic Command to Line Of Sight. This allows the target to be loaded into some form of guidance system and then only minor adjustments are required to hit the bulls-eye.

Seen in military using wire connected torpedoes or guidance missiles led to their target using laser painted targeting systems. The outcome is much better than manual targeting or hope. But still requires some manual processes.

As example marketing online using Pay-per-click on FaceBook or Google. You can set up your desired target audience ahead of time and then start your campaign. It runs well, but may require some minor adjustments as it progresses.

This is also seen in live marketing such as Expos, talks or 1-on-1 marketing. A set structure is designed ahead of time and then may be adjusted according to the audience you are delivering to.

Effective and better than others discussed but still requires manual input and some form of intellectual strategy to get the best results.

But is there a better way? Could it be possible to Fire and Forget and know that you will hit your target. More on this in our next post.