What do you do to market your business internally?
Marketing your business always starts from the internal. It always starts with how you view yourself and how you view your business. Your business starts with you and then it flow onto your staff. If you market your business well to your staff they would be the best and most effective people to start building brand awareness for your business. The idea is to treat your staff as though they were your first customers. Internal marketing sells your business to your employees.
Internal marketing will help you find out where you are as a business. Why don’t you do some research. How is your business doing? Is everything you are doing still in line with your vision and goals of your business? Are your office staff members aware of your goals and vision for your business?
How effective is your internal marketing? Why don’t you do some internal marketing research within your business and find out how much your staff knows about what the vision of the business is, the products you have and all the service you offer. If you have a website, what is your website like? How do does your offices look and do they represent you brand well? Do you use social media to market you business? If you do, how are your ratings like? All questions will help your business get ready and geared up for marketing.
Spend some time this week analyzing your internal marketing and use the about questions as a starting point.