Business Sprint 2018 – Branding
This week we unpacked some of the issues around our company branding from Purpose to Slogan and everything in between. Too often these things are just ignored or passed over for other more important items on our busy agendas as business owners.
Take a few minutes to watch this video and make some notes on what may need some attention for your brand before the end of 2018.
Airbus to foster new aerospace business models with African startups
Airbus today announced the launch of its second edition of #Africa4Future, a joint accelerator program between Airbus’ global aerospace accelerator BizLab and Make-IT in Africa.
For this second edition, Airbus calls for African tech startups that are actively working on solutions related to unmanned logistics and remote sensing technology, including automation and drones, electrification, the blockchain, artificial intelligence, data analytics and material composites and manufacturing.
Startups can submit applications for the program, from today until 30th November 2018 via https://www.airbus-bizlab.com/africa4future. Following a review, ten applicants will be chosen to receive the opportunity to join #Africa4Future, a six-month acceleration program, starting on 7th January 2019.
Business Sprint 2018 – Marketing
This week we presented an inspiring talk on how to create a functional sales funnel and pipeline into your business that will feed constant customers and cash into your business.
The talk was graphically narrated by Colin Horner. Thanks, Colin for the pic.
Listen to the whole talk here:
Next week we bring our focus on Internal processes.
Join us on Wednesday at 12:00 Noon: https://zoom.us/j/723567165
Business Sprint 2018 – Staff
As a part of our final sprint for 2018, we are looking at 10 key areas of your business that could give you that added advantage in the final push before Christmas.
Last week we looked at staffing issues and we reviewed 7 R’s related to how we deal with staff. Here is a short summary:
1. Respect – always show respect to your staff by greeting them, listening to them and saying thank you at the end of each day.
2. Refine – Constant training and education is key to refining staff to fit into your changing business and to become effective for your vision.
3. Rejoice – learn to celebrate both success and failure and always learn from both.
4. Reward – Paying your staff and rewarding them with gratitude is key to retention and the longevity of your business.
5. Repair – always fix what is broke. Learning to understand your staff’s home, emotional and physical situations are key to helping to offer support and solutions to fix what may be wrong.
6. Renew – Change is constant, but often we stagnate in our own companies. Mix things up a bit and renew things in the office. You will see the results.
7. Rest – Take time off. Give staff leave and time off for their resting and rejuvenating. The investment in rest will be well rewarded.
This week we big our focus on Marketing and Branding as we unpack some interesting facts on what you can do this week to improve your market penetration and retention.
Join us on Wednesday at 12:00 Noon: https://zoom.us/j/723567165
Business Sprint 2018 – 4D Products
In our current series dedicated to sprinting to the close of 2018 and finishing strong, last week we unpacked the 4 Ds of Products. Here are they again for you:
Define your Products: Each of your product offerings should be well defined detailing amongst others the Features and the Benefits of that product. Knowing how to describe your product goes a long way to creating an effective sales funnel for the business.
Develop your Products: Your products should always be in development, but not ever changing. Getting feedback from your clients and customers and gathering information will give input into an agile approach to product development and improvements.
Data about your Products: Gathering data about each one of your products is key to understanding how they interact in the market. You need to know how well each product sells, to whom and when. Any type of data is important, collect, store and do analysis as often as you can.
Diversify your product: It is always important to look at other ways your product can bring you income. Too often products are created for a specific purpose and never looked at again for an alternative use of income generation.
Pause a little and relook at your products through each of the 4 lenses above and see what you can do to improve your business before the end of 2018.
This week we look at staffing issues through the R-Lense. Join us on Wednesday at 12:00 noon. https://zoom.us/j/723567165