We have been dealing with new-starts, slow-starts, and non-starts in business for a number of years now and one thing we have seen amongst all our clients is that women love business more than men.

Now I am not sure why and have no scientific proof of my assumptions, but let me share what I have observed: Men mostly start a business out of necessity for money. This puts them in a stress mode from day zero. It often becomes the main thing and the main thing is the main focus. When coaching men we talk more about money, profits and cash flow than any other topic. Men do not enjoy marketing, logo design and the soft things of business. This often leads to lower sales and more stress over cash flow.

Women are generally looking to expand their horizons, add value to the world or just play when it comes to business. This makes it more fun focused from the start. Sessions with women are more focused on planning, campaign building and looking at ways to be more client-centric and add social impact measurements.

Men think like well men: one thing at a time. We focus, do, complete then move on to the next item on the list. Women are able to think multidimensionally with a number of ideas, thoughts, and outcomes simultaneously. This makes women better at problem-solving and creative thinking resulting in a better-balanced outcome.

Women are just better at being Entrepreneurs, but we still seem to have this gender identity issue of the men having to be the innovators in the world and the ones who come up with the solutions to problems to save the day. This is not true and should not be the case. I look forward to the day when we can celebrate not just women’s month but all things women and welcome a mixed approach to innovation and problem-solving in all sectors that involve women and men equally. Dig it?

Note: I have made some gender assumptions in this article, so if you feel hard done by from what I have written, then you are the exceptions to my general observations after over 13 years of business coaching, so my apologies and congratulations for being unique.