Strategic Plans – and how to create one that actually helps your NPO
A familiar NPO story
A small community-based organisation in Khayelitsha started with huge heart: supporting vulnerable children after school. Over time, opportunities came knocking. Food parcels, holiday programmes, youth skills training and even a donor asking about starting an ECD centre.
Each opportunity was good. Each was needed. But soon the team was exhausted, funding was stretched, and no one could clearly answer the question: What is our main focus right now?
If you lead a NPO, a strategic plan is essential.
What a strategic plan really is
A strategic plan is a simple, shared roadmap that helps an NPO decide:
In the South African NPO context where funding is tight, staff often wear many hats, and needs are overwhelming, a strategic plan is not a luxury. It is a leadership tool. If you lead a NPO, a strategic plan is essential.
What a strategic plan is not
Let’s clear up a few myths:
❌ It is not just a donor requirement
❌ It is not a long, complicated document
❌ It is not something only the board or a consultant owns
❌ It is not meant to gather dust on a shelf
A good strategic plan should be used, not admired.
Core building blocks of a strong strategic plan
Most effective NPO strategic plans include these five things:
(Tip: Keep it simple. Complexity does not equal impact.)
A practical way to create your strategic plan
You don’t need a massive budget or months of workshops. Here’s a down-to-earth process that works well:
Common mistakes to avoid
Why a good strategic plan matters this year
A solid strategic plan helps you move from reacting to leading. And once you have clarity, something powerful happens: you start using your resources better.
Next week in Blog 2: How a clear strategic plan helps your NPO allocate time, money, and energy more effectively.
As always, EM Solutions is available to assist you with putting together your strategic plan and helping facilitate your planning. We believe in you, and in unlocking your NPO’spotential.









