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Presentation Skills 101-2 The Personal Elevator Pitch
We are asked to introduce ourselves many times each day. This should be done in a short sharp 10-15 word sentence. Accompany this with your business card and a smile and you are already in [...]
Presentation Skills 101-1 Introduction to Presenting
Public Speaking is one of the most feared and avoided tasks among modern civilizations. Apparently people would rather run naked through a crowded room or die of drowning than speak in front of a group [...]
Missile Marketing 5: FAF
To simply FAF, Fire and Forget a missile require a lot of confidence in your product, technology and targeting system. Missiles that use this technology today are expensive and only used when other methods are [...]
Missile Marketing 4: SACLOS
We have chatted about HOPE and MCLOS as ways to run your marketing strategies, but there is a more advanced technology used to fire missiles. Called SACLOS, Semi-Automatic Command to Line Of Sight. This allows [...]
Missile Marketing 3: MCLOS
Being able to manually control a missile to its target has proved to be a huge advantage in the battle field. Looking at the current unrest in the Middle East, we see onside using ‘hope’ [...]
Missile Marketing 2: Hope
So many people run what I call HOPE based marketing. They place adverts online, in the phone book or local newspapers and then sit back and hope that someone reads them and calls with an [...]
Doing Business in Africa
This week we attended a workshop presented by the Cape Chamber of Commerce on the challenges of doing business in Africa. Some very interesting speakers were present; here are some snippets of their wisdom: Identified [...]
Missile Marketing 1
In military terms there are four ways to fire a missile. You can aim as well as you can and fire and HOPE that you will hit, or come close to the target. You can [...]