Enhancing Accountability: Using Your Strategic Plan to Build Trust and Measure Progress
A grassroots NPO in KZN is currently struggling. The board is unsure if progress is being made and are demanding reports. The staff feel over-monitored and unable to focus on the actual work in the community. And the donors want impact stories and numbers, now, or they will cut funding.
Sound familiar? Accountability often feels uncomfortable — but it doesn’t have to be.
Why accountability matters in NPOs
In South Africa, NPOs carry deep responsibility: to communities, to funders, to staff and volunteers and to the public.
Let’s set the record straight. Accountability is about faithful stewardship, not control.
How a strategic plan helps
Your strategic plan is vital: it creates shared clarity and answers these questions:
- What are we trying to achieve?
- How will we know if we are succeeding?
- Who is responsible for what?
When expectations are clear, accountability becomes fair.
Knowing who is accountable
- The Board: Focuses on strategic oversight, not daily operations, using the plan to guide decisions.
- Leadership: Translates strategy into annual goals and reports progress honestly.
- Staff and Volunteers: Understand how their work contributes, and feel valued rather than
Transparency builds trust
Here are some practical ways that you can use your plan for greater accountability:
- Set annual goals linked to strategy
- Review progress quarterly
- Use simple indicators, not complicated reports
- Celebrate progress, and name challenges openly
Healthy accountability strengthens internal culture, improves donor relationships and keeps the organisation aligned with its mission.
A strategic plan is not about perfection.
It’s about learning, adjusting, and staying faithful to your purpose.
EM Solutions’ coaches and mentors can assist you to unlock your NPOs potential for 2026 by helping you to review and consolidate your strategic plan. Give us a call today.
We hope this little series on strategic planning has given you lots of food for thought and some great practical tools.









