The Science of Today is the Technology of Tomorrow
The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn’t think they could learn before, and so in a sense, it is all about potential.
If you think of the future, you want a future that’s better than the past.
This video is an extract from Khan Academy keynote speech on launching rockets, electric cars, revolutionizing transportation.
Elon Musk is the founder CEO and lead designer at Space Exploration Technologies (Space), where he oversees the development and manufacturing of advanced rockets and spacecraft for missions to and beyond Earth orbit.
Fun and Facts for FaceBook
In our series on Social Media for Entrepreneurs, we have already covered LinkedIn and Blogging and now we focus our attention on FaceBook.
For many, over a billion, FaceBook is a useful tool to keep the FOMO at bay and stay in touch with friends, family and foes. FaceBook is a useful tool to communicate with others without having to actually speak to them in person. One can merely change your relationship status or add a life event to your wall to inform others and of any changes and then post cool pics of your breakfast on a wine farm or the view of your office as you sit on a mountain top of a beach and then monitor the amount of clicks, likes, emogies and comments you get.
Many people use FaceBook to great effect, others base their self-worth on the amount of friend engagement and may suffer from ‘Post-traumatic stress disorder’ if their posts are not recognised by enough people as desired. This type of superficial lifestyle has become all too common amongst people who value their own status in life based on what they think others may think of them.
All very well for people BUT how does this relate to businesses and the use of FaceBook for use as a business tool to engage current and future clients? That is what this week is all about.
We will be chatting all things FaceBook on Wednesday at 12:00 CAT Book HERE for the webinar. We will also repost the video here on Thursday if you missed it and chat further about any issues online on FaceBook or via email.
Please engage, book the webinar and interact with this very topical platform as we peel back some of the layers to reveal what I think is one of the most productive tools any small business can manage to leverage an online presence.
Blogging Master-Class for Entrepreneurs
| Blogging is not as hard as you may think. Just get started, that’s how most experts today got it done. In this week’s master-class, we unpack some of the issues around blogging and share some secrets to get this working well for your online brand footprint.
Watch the video below for the full lesson (30 minutes). Next week we chat about FaceBook and how to leverage your page to grow your businesses. Register HERE
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Blogger or Bugger?
For a select few blogging comes as naturally as talking to a good friend. People make a living from blogging, some even a great living. I know of food bloggers, music bloggers, life and love bloggers. I once met a young lady who made a living about blogging about her personal experience of testing sex toys. #truestory
For the rest of us, we need to tap into our inner creative side, brew coffee and muster all our energy to carve out a good 300-word document. Blogging is not easy: it does get easier with practice, but for the most, we need to know the rules and required format and then try to be creative whilst conforming to all of the above.
Blogging for the Entrepreneur is essential. It becomes your information life line to the world and compliments your online profile and brand footprint.
This week we will chat about all things blogging during our Webinar Master-Class on Wednesday at 12:00 CAT. We will cover the essentials of a good blog, look at some examples of successful blogs and then give you some ideas on how best to start or restart your business blog.
If you are interested in blogging or have someone in your business that needs to be interested, then please join us on Wednesday or later for the recorded version. We will, of course, report the entire webinar blog here on Thursday.
Until then: happy blogging – I know you can do it.
LinkedIn Master Class
| Most people do not consider using LinkedIn as a part of their monthly social media strategy. Once some details have been loaded, most profiles are just left to fend for themselves with little or no updates or posts.
In this 30-minute master class, we go through some of the critical functions and processes to turn your LinkedIn profile into an active marketing tool for both you and your business. Here are some highlights, please also watch the attached video. LinkedIn is a business and employment-oriented social networking service. Your personal profile covers the following areas:
Each of these should be setup and then maintained and added to on a regular basis to keep them current and interesting. Join Groups that are related to both your business sector and your customer, then connect with members of those groups. When you accept invites from others, send them a message to connect with them and give them something to read, download or link to that may spark further conversation. Ensure your website blogs are copied/linked to your LinkedIn profile that will create a regular input of articles. Comment on other people’s articles and ask and answer questions on a regular cycle. Watch the full video (33 min) for all the details of these points and some more helpful hints on how best to leverage LinkedIn. |