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Missile Marketing 2: Hope
So many people run what I call HOPE based marketing. They place adverts online, in the phone book or local newspapers and then sit back and hope that someone reads them and calls with an [...]
Doing Business in Africa
This week we attended a workshop presented by the Cape Chamber of Commerce on the challenges of doing business in Africa. Some very interesting speakers were present; here are some snippets of their wisdom: Identified [...]
Missile Marketing 1
In military terms there are four ways to fire a missile. You can aim as well as you can and fire and HOPE that you will hit, or come close to the target. You can [...]
E Bear makes his return
E-Bear has finally made his return to the business. After his initial adventures,detailed on his own Blog, he will merge his future journeys and adventures here to be told as part of the whole EI story. [...]
Social media tips week: Get selling
When it comes to social media, you are NOT allowed to sell anywhere other than your own website, unless of course you have paid for the right to do so with FaceBook Ads or Google [...]
Social media tips week: Get selling
When it comes to social media, you are NOT allowed to sell anywhere other than your own website, unless of course you have paid for the right to do so with FaceBook Ads or Google [...]
Social media tips week: Get landed
Social media is just that: social. So start being social and make new friends, link to groups and people who could be potential customers or Brand Champions. Having all your platforms linkedwill greatly assist you in [...]
Social media tips week: Get linked.
By this stage you should be online on a number of platforms each with their required profiles fully completed. Working online can be very time consuming and become a huge time thief for you in the day. What you [...]