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Marketing VS Advertising
So, what is the difference between Marketing and Advertising? Most of us do not know the difference between marketing and advertising. It seems like it's two terms used to describe the same thing. The difference [...]
B.O.B -The sales funnel
A good marketer knows to adjusts to the ever-changing terrain of marketing without losing sight of what needs to be done to get people’s attention. Marketing is no longer a numbers game, but it remains [...]
The State Of your Business Affairs – SOBA
There's been serious economic changes that have occurred recently, and that calls for a lot of things to change in business. Entrepreneurs sure must do things differently in order to survive. Everyone must change, especially [...]
5 steps to make you stick with your marketing plan
It may be tempting to abandon your long term marketing plan when you do not see it working immediately. Don’t! Stick to it and work on it every day. Be consistent in implementing it. Give [...]
FREE Marketing workshop
You are invited to attend one of our next FREE, no-commitment required, Entrepreneur Look-In Sessions, where you will have time to share and network with others at the same business development stage as yourself, and [...]
BOB 14 – Sales Cycle
A lot has been written about the attributions of sales cycle. It really is a simple step by step process. Here are the 5 steps of the sales cycle: 1. Inform You've got to inform [...]
Are you a meaningful Entrepreneur?
There is a recently published study by Stanford University, about the way we construct our experiences, proving that though the principles of meaning and happiness overlap, a meaningful life is ultimately more important than a [...]
You do not want to miss our next Lunch ‘n Learn session
Our first Lunch 'n Learn session for this year was well attended. You do not want to miss the next one next month. This year's sessions will be held on the first Tuesday of every [...]