A business pitch is slightly different to the personal pitch. You get to expand this to 60 or 90 seconds, but the basic rules still apply.

If you can’t tell someone what you do in less than 60 seconds then you do not know yourself. The use of a well prepared elevator pitch is similar to an automatic weapon strapped to your waist. Always ready and well oiled ready for any situation.

The format of an elevator pitch is simple, if you get to know the format, you can adapt it for any situation and audience.

  1. Introduction
  2. Tell us you name
  3. Tell us what business you are from
  4. Tell us what your business does
  5. Tell us who your clients are
  6. Tell a Story
  7. What makes you different
  8. Share a specific example about your business
  9. Ask for Business
  10. Hone in on a specific need that your business is looking for
  11. Call to Action
  12. Give specific instructions
  13. Memory Hook
  14. Repeat your name
  15. Repeat your business
  16. Tell us your slogan

Your pitch should remain the same in respect to the format but be prepared to adjust the focus to become relative to your audience. Your story and call to action will be very different if you are speaking to a women’s convention or a businessmen’s breakfast. Learn beforehand who you are speaking to and be able and prepared to adjust this to capture the attention of your audience. Remember the six questions at the beginning of this document.

And once again practice, practice, practice, until you are confident.