We have chatted about HOPE and MCLOS as ways to run your marketing strategies, but there is a more advanced technology used to fire missiles. Called SACLOS, Semi-Automatic Command to Line Of Sight. This allows the target to be loaded into some form of guidance system and then only minor adjustments are required to hit the bulls-eye.

Seen in military using wire connected torpedoes or guidance missiles led to their target using laser painted targeting systems. The outcome is much better than manual targeting or hope. But still requires some manual processes.

As example marketing online using Pay-per-click on FaceBook or Google. You can set up your desired target audience ahead of time and then start your campaign. It runs well, but may require some minor adjustments as it progresses.

This is also seen in live marketing such as Expos, talks or 1-on-1 marketing. A set structure is designed ahead of time and then may be adjusted according to the audience you are delivering to.

Effective and better than others discussed but still requires manual input and some form of intellectual strategy to get the best results.

But is there a better way? Could it be possible to Fire and Forget and know that you will hit your target. More on this in our next post.

Being able to manually control a missile to its target has proved to be a huge advantage in the battle field. Looking at the current unrest in the Middle East, we see onside using ‘hope’ rockets just firing in the general direction of a target and the other side using technology where the missile is directed towards a specific building or vehicle. The outcomes are obvious. Once side has a much better success rate and far less collateral damage in the process.

What about your marketing. Can you use MCLOS technology in your campaigns. MCLOS stands for Manual Command to Line Of Sight. Giving you manual control of your marketing as it happens. This allows for minor changes in strategy and direction as your campaigns evolves.

This would exclude any form of printed advert in a newspaper or phone book with very little room for manoeuvre during its life span. It may be able to include handing out of flyers to the right type of people at the right time. Or it could include running online campaigns that you can adjust as you see things change.

But all these, as great as they are, require you to be in control and direct things as they change. It is expensive as well as time consuming. MCLOS requires hands on deck and a real understanding of your market, but gives you the ability to change and adjust as you go along.

Think for a moment how you could add a manual adjustment to your marketing campaigns that you are currently running or will run in the near future and implement this MCLOS strategy. But is there a better way? More in our next post.