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Do you have an effective sales funnel?
This is week 8 in the 90-day business sprint and this week we speak all things sales and marketing. Last week we chatted a bit about the internal marketing and getting the message right inside [...]
Internal Marketing
What do you do to market your business internally? Marketing your business always starts from the internal. It always starts with how you view yourself and how you view your business. Your business starts with [...]
Building your Strategic Network
We are not able to run and rule the world alone: not even our own lives. We do need others who offer support, counsel, and services to areas that we are not proficient at. These [...]
Defining Your Business for Success
Creating a business is not just about products and customers. Like any good thing it needs a name: a name that will represent what your business stands for and can be recognised in the market [...]
Product Features and Benefits
Too often we get this wrong. We do not distinguish between the product features and benefits in our marketing materials. Technical focused business owners and product developers seem to be so focused on the design [...]
What’s your Product Offering
Delivering a well-presented product offering to your customer base is key to business sustainability. This seems basic but so many business owners do not understand the importance of this and get it wrong in so [...]
Finding new customers for your business made easy
Finding new customers is one of those activities that should occupy 80% of a business’s time and effort. But retaining customers is just as important and should also occupy 80% of resources. This short video [...]
Who are your Customers?
This week in the 90 Day Business Sprint we look at our Customers. This word should always be spelt with a capital ‘C’ to show how important they are to our business. They are, after [...]