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Defining Your Business for Success
Creating a business is not just about products and customers. Like any good thing it needs a name: a name that will represent what your business stands for and can be recognised in the market [...]
Product Features and Benefits
Too often we get this wrong. We do not distinguish between the product features and benefits in our marketing materials. Technical focused business owners and product developers seem to be so focused on the design [...]
What’s your Product Offering
Delivering a well-presented product offering to your customer base is key to business sustainability. This seems basic but so many business owners do not understand the importance of this and get it wrong in so [...]
Finding new customers for your business made easy
Finding new customers is one of those activities that should occupy 80% of a business’s time and effort. But retaining customers is just as important and should also occupy 80% of resources. This short video [...]
Who are your Customers?
This week in the 90 Day Business Sprint we look at our Customers. This word should always be spelt with a capital ‘C’ to show how important they are to our business. They are, after [...]
Problem + Impact = Opportunity
Understanding the problems we face each day allows us the chance to look at the impact these problems cause and in so doing, provides us with an opportunity for a business solution. Frustrated people are [...]
90 Day Business Sprint – What is your Problem
I remember as kids whenever anyone did something wrong or weird, we would ask them “What is your problem?” Who knew that this would become a cornerstone to building a business? Getting to know and [...]
90 Day Business Sprint – Week 1
Week one of the business sprint is all about you. Who are you as an entrepreneur and what makes you tick. We will look at your strengths and required support structures to make you complete [...]