The South African Breweries (SAB) is a subsidiary of AB InBev. Founded in 1895, SAB is South Africa’s top brewer and leading distributor of beer.

For more than 120 years SAB has been an integral thread in the social fabric of our country and continues to play a crucial role in the national economy. The company operates seven breweries and 40 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands meets the needs of a wide range of consumers and includes some of the country’s most popular beer brands ­namely Carling Black Label, Hansa Pilsener, Castle Lager, Castle Lite and Castle Milk Stout.

The movement towards ending the prevalence of youth unemployment in South Africa is currently underway and another organisation which has been aiding the country is The South African Breweries. The need to place the youth’s entrepreneurial spirit and creativity on display has been at an all-time high and SAB’s Kickstart Ignite programme is here to do just that.

SAB Kickstart is a programme which was developed in May 1995 as a poverty alleviation programme and subsequently evolved into 2 umbrella entities geared towards the development of youth entrepreneurship; these were KickStart Ignite and KickStart Boost. KickStart Ignite provides up-and-coming entrepreneurs, aged between 18 and 35 years, a foundation to begin their business through funding. The objective of KickStart Boost is to provide already established businesses assistance with expansion and support.

Kickstart Ignite holds a competition where budding entrepreneurs and innovators are invited to enter. Applications are opened from  4th September to 30th November.

For more information visit https://www.sabentrepreneurship.co.za/