We all seem to have a story to tell. It may not be the next best seller or award winning movie, but each day when our feet hit the floor we start another chapter of our life story. What does yours say?
Tragedy? Comedy of errors? Adventure Quest? Raiders of the Lost Ark? If you had time to share your story, the story of your business, how would it begin? Who would be the main characters? Who would die? Would there be a car chase with a climatic end as you close the big deal and emerge as the hero?
Business Narrative strategies is something we have been working on for a few months now and we now offer businesses the service of developing your own story board that translates into a full business plan, internal processes and a marketing strategy. And it is fun.
Knowing who your Hero is, what the Princess is and identify the Villains is our start: we then add the supporting characters and develop your story plot and structure. All stories have imagination; in business, we call these assumptions. We assess these assumptions with a risk mitigation process and develop a management tool to keep them in check. Then as the story unfolds and is told in different ways, the marketing campaigns come to light and identify new heroes and different plots. These we translate into blogs, videos, posts and memes to tell the story to customers and future prospects.
If you are struggling to get your business focused, realigned for the new economy or maybe just starting out: then join us each month on our Business Narrative Strategy workshop where we will help unpack your story and develop sustainable strategies for your business.