New ideas come and go as fast as taxi buses on the N2, but knowing which are good and which to let go is the difficult process that most people struggle with.  But help is at hand: The Innovation Wind Tunnel is now officially open for business.

The Wind Tunnel is a place where new ideas are tested against a number of different platforms to ensure they are robust and geared to withstand the stresses of the current marketplace. The first filter is a simple pitch to the panel: this is done at initial idea stage where you can pitch your concept, no matter how early in the idea phase, to get some solid expertise feedback. This feedback is designed to enable you to iterate the concept as many times as possible in the early stages of development to ensure your idea becomes as solid as possible before you begin to test it in the marketplace and cost you money.

On completion of the pitch, we offer two sets of reports that do solid research on the presenting problem you are addressing and another report to validate the product offering you are proposing. These two reports will form the base of your application for funding from TIA or similar institutions for seed funding that will address the POC or Proof of Concept development and any IP or Intellectual Property submissions.

For a more comprehensive look at these stages: check out our website on https://em-solutions.co.za/wind-tunnel/