Jeanne Groenewald started her business on her farm, because she wanted to eat good tasting chicken. Her friends also wanted some, so she grew more chickens. Today Elgin Free Range Chickens process over 80 000 chickens a week having grown her back yard venture into a world class business. Recognized by the Western Cape Premier, Helen Zille as her choice of Entrepreneur of the Year 2014, Jeanne has displayed the true spirit of a community based entrepreneurial business.

We tracked her down from her busy schedule to come chat to us about how it all began and what her success factors are in developing a successful business.