Fundraising is not about convincing someone to give you money.
It’s about helping a funder see how your organisation can help them achieve the impact they want to make.
Think of fundraising as building a partnership.
Before submitting a proposal, take the time to engage with the funder where appropriate. Attend their events, comment thoughtfully on their published work, and share updates about your organisation’s impact.
Keep communication professional, respectful and relevant. Don’t overwhelm them with emails, but don’t disappear either.
When you do have an opportunity to meet, focus less on asking for money and more on sharing stories of change. Explain the problem you’re addressing, the difference your organisation is making, and why the work matters.
People remember stories more than statistics.
When the funder already understands your work and believes in your leadership, the proposal simply provides the details they need to make a decision.
Relationships built on trust are far stronger than relationships built only around funding.
EM Solutions offers facilitation and coaching to NPOs. Do you need some support in your storytelling and communication? Give us a call so we can help you share your NPO’s potential confidently.