This week in the 90 Day Business Sprint we look at our Customers. This word should always be spelt with a capital ‘C’ to show how important they are to our business. They are, after all, the ones who pay our salaries.
We have 3 types of customers:
Existing Customers: the people or businesses who are already an existing customer and who purchase from us on a regular basis.
New Customers: the people or businesses who do not yet spend money with us. These are the ones we need to attract and develop new relationships with.
Conversion customers: These people or businesses who shop at other businesses for the same or similar product offers as yours. These are the ones we need to attract and convert.
Each customer base needs a different strategy and set of marketing materials in order to build and deepen that relationship.
This week, we will begin to explore this and look at some tools to build solid, long term and profitable relationships with our customers.